Social Media in the Pharmaceutical Industry

This conference is the premier event of its kind in Europe and the only event to focus exclusively on how social media can be used within the pharmaceutical industry and healthcare to foster patient-doctor interaction, knowledge of new treatments and also a greater understanding of various healthcare issues.

At no other event will you have access to such a wealth of experience, practical knowledge and expertise on how social media can be used to compliment and energize your communications activities!

Key Speakers include:

• Andrew Widger, Director, Media Relations, EMEA, Pfizer
• John Pugh, Director of Digital and Online Communications, Boehringer Ingelheim
• Juan Ramon Amaros, e-Business Manager, Boehringer Ingelheim Espana
• Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune
• Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson
• John Vieira, Senior Director, Marketing Operations, Daiichi Sankyo
• Sara James, Global Enrolment Consultant for Europe, Lilly
• Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GSK
• Tova Turkel, Head of Social Media, British Lung Foundation
• Senior Representative, ABPI

Key benefits of attending:

• Identify the ideas that can make social media an integral and successful part of your communications strategy, targeting ?hard to reach? demographics
• Learn about the different social media tools available and their applicability to your organization
• Discover new ways to engage with healthcare professionals, patients and other stakeholders
• Network with senior communications and social media thought leaders
• Book now and learn, from the key figures in the industry, how to transform your social media strategies! Visit the website for more details: http://www.smi-online.co.uk/pharma-socialmedia61.asp

Plus three interactive workshops on 23rd and 26th January 2012

A: Social Media: Our Past, Present and the Future of Digital Health Online
Led by: Gigi Peterkin, Vice President, Digital Health, Edelman
09:30 ? 16:00

B: Facilitating Patient Engagement in Healthcare Issues through Social Media
Led by Deborah Mason, Founder & Director, Talkhealth Partnership
08:30 ? 12:30

C: Using Social Media to Facilitate your Recruitment Strategies
Led by Catherine Gutsell, Digital Marketing Manager, CK Group
12:30 ? 17:00

To Book:

Contact Fateja Begum on telephone +44 (0)20 7827 6184 email: fbegum @ smi-online.co.uk