Social Media Portal

Strategic Content Communication

Date: Tuesday, 22 September 2015
Location: Rydges Sydney Central, Sydney, Australia

Identifying audiences needs and addressing them through content strategy. Strategic Content Communication is part of Content Days Australia.

Effective online content strategy helps organisations to plan and develop content that is appropriate and successful in reaching the
target market.

This one day interactive forum will explore integrated content marketing best practice strategies and ensure participants have
practical case study focused learning.

The conference will cover:

• The evolution and best practice principles of content creation
• Transforming the website to a rich storytelling medium through interactive content
• Delivering greater engagement, new ideas and masses of user generated content
• Managing Content across multiple Markets and Sources
• Measuring the success of your content strategy
• Increasing effectiveness of content communication
• Using data to drive content strategy for highly-personalised experiences and
• connecting on a deeper level
• Amplifying content to broaden your audience

Strategic Content Communication will deliver case studies and strategies from:

• CPA Australia
• Content & Co Marketing
• AMP Capital
• Accenture Australian & NZ
• The National Roads & Motorists Association
• Quiip
• iSentia
• King Content

$995 (AUS) plus GST if you join before the bird
Table Bookings are available


Contact
Keep up-to-date via @ArkGroup  and hashtag #contentaus