Green Thumbs Can Now Find Videos on Everything from Potting and
Pruning to Planting and Perennials at www.blinkx.com
blinkx, the worlds largest video search
engine, today announced a partnership with Growing Wisdom (www.growingwisdom.com)
to offer users helpful and instructive gardening television. Growing
Wisdom creates and produces original gardening content that includes
weather guidelines, tips on products and tools, plant care information
and fun ideas for sprucing up your garden. Under the terms of the
agreement, blinkx will leverage its AdHoc platform to place contextually
relevant advertising against the footage, and will share resulting
advertising revenue with Growing Wisdom.
Growing Wisdom provides users with up-to-date and informative videos
from gardening expert Dave Epstein, a well-known meteorologist at
WCVB-TV ABC in Boston, Massachusetts. From design tips to advice on
tools, weather and plant care, Growing Wisdoms
content is perfect for everyone from the novice gardener to the seasoned
Green Thumb.
Gardening and home improvement programming
has become incredibly popular over the past few years and the Web is an
ideal mechanism for distributing it, said
Suranga Chandratillake, founder and CEO, blinkx. We
are thrilled to include Growing Wisdoms
high-quality videos in our large and varied library of how-to videos.
We are committed to producing content that is
high-quality, original and fun, said Dave
Epstein, founder, Growing Wisdom. With blinkxs
unique technology and vast network, Growing Wisdoms
gardening videos are now easily accessible and available to a global
audience.
As the pioneer in video search technology, blinkx has built a reputation
as the smartest way to search new forms of online content such as video.
With more than 220 partners and 18 million hours of indexed video and
audio content, including favorite TV moments, news clips, short
documentaries, music videos, video blogs and more, blinkx uses advanced
speech recognition technology to deliver results that are more accurate
and reliable than standard metadata-based keyword searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx's founders set out to solve a significant
challenge as TV and user-generated content
on the Web explode, keyword-based search technologies only scratch the
surface. blinkx's patented search technologies listen to
and even see the Web, helping users enjoy a
breadth and accuracy of search results not available elsewhere. In
addition, blinkx powers the video search for many of the world's most
frequented sites. blinkx is based in San Francisco and London. More
information is available at www.blinkx.com.
About Growing Wisdom
Hosted by well-known New England meteorologist and horticulturist David
Epstein, Growing Wisdom is a weekly online video site presenting
hands-on gardening advice and inspiration for home gardeners. The
Growing Wisdom Web site contains compelling articles, podcasts and blogs
that provide timely, week-by-week instruction on topics such as flower
and vegetable gardens, lawn care and garden pests. www.growingwisdom.com