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Free Webinar to discuss the results of a global study on how
companies are planning, implementing and evaluating social media
tools.
Consumers have taken control of brands, but has the business world
figured out smart ways to use social media in brand and product
marketing? To find out, TNS Media Intelligence/Cymfony surveyed
70+ marketers around the globe about their experiences
incorporating all types of social media tools in their marketing
strategies. During this Webinar, TNS Media Intelligence/Cymfony
will summarize the findings of this study and discuss the insights
with participants.
Key highlights of the study include:
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Companies take social media seriously. Half of respondents
stressed the importance of monitoring social media at the
executive level with a significant allocation of resources. The
most savvy users of social media tools see social media as an
opportunity that must be grasped with a sense of urgency.
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Companies grasp the importance of social media analysis. Close
to two-thirds of global respondents, and 88 percent in the U.S,
said reading and analyzing social media would have a lot of
impact on the future of their businesses.
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The immaturity of social media is a barrier to implementation.
US respondents said the greatest barriers to acceptance or
implementation of social media in their organizations is lack of
best practices (32 percent) followed by lack of senior
management commitment (24 percent). Other regions indicated that
lack of controls, standardization, and lack of time and
resources.
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Marketers want to talk about it. In fact, 95 percent of the
savviest marketers in this study believe it would be effective
to gather colleagues together to study and learn from social
media.
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