Acquisition Allows Users to Expand Their Base of Friends and Use
Planned Mobile Features
FAREHAM, England--(BUSINESS WIRE)--3BILL has today announ
ced that it has
acquired a UK social networking platform aimed at 15-24-year-olds. The
company has not disclosed terms of the purchase for the site www.profileheaven.com
- winner of 2006 UK Website of the Year - Best Community Site.
3BILL believes that the acquisition of Profile Heaven will benefit users
of the site, allowing them to stay connected to their friends through a
range of new free applications and services that are planned as part of
a re-development of the site. These services will make it easier to keep
in touch, where in some instances, members might want to surf the web
using a mobile when they do not have access to a personal computer on
the move.
While some Social networking
sites rely on third-party providers for their social mobile network
capabilities, 3BILL will use its own software and content platform to
integrate some of these features to enhance usage of the site as well as
offering higher levels of social interaction between users.
The site will be extensively improved over the coming months with a
re-launch planned for early this summer. This will include a wide range
of previously unseen web and mobile applications specifically tailored
to deliver an extremely rich web and mobile experience to the site’s
well-established and fast growing community.
3BILL will also re-brand the site, the current community playing a key
role as a creative resource for new ideas and features soon to be
announced. Music, film, and video gaming are core interests of users of
Social Networking sites, so 3BILL will also look at the opportunity to
integrate these themes through PC and mobile
based services to improve the site’s
appeal.
Martin Montague, CEO, commented, “This is a
natural step for our business within the exciting Social networking
channel, especially at a time when analysts remain bullish about the
market; users accessing social networks are on the increase too. I
believe we can create a unique and exciting proposition that will become
a benchmark for the next generation of users and social networking sites.”
Martin added, “We’ve
been reading the market through our continued play in the mobile billing
and dating sector, and at the top of our existing customers’
priority list is the requirement to access truly innovative social
networking sites complete with great tools and apps that can be
delivered to their page and mobile phone. Now we have access to a
thriving community of 15-24 year olds that will help get us off the
starting block quickly and improve our insight. This will allow us to
profile the users more precisely. We aim to use this intelligence to
deliver some fantastic benefits to existing and new users of www.profileheaven.com.”
Notes to editors
1. Symbios Solutions Ltd is a UK company that develops enabling software
for the internet and downloadable devices such as mobile
2. The Company was founded in 2000, is based in Fareham, Hants and
employs 20 people