Vertically-targeted youth network provides advertisers with one-stop
reach to 17.4 million online users in US
SAN FRANCISCO --(BUSINESS WIRE)-- Building on its established leadership in online video and youth
entertainment, GoFish Corporation (OTCBB: GOFH), today announced the
launch of a vertical entertainment and media distribution network that
will help marketers reach 17.4 million online users* in the United
States with a high concentration of 6 - 17 years olds. In addition to
providing advertisers with one-stop reach to the youth market, the
GoFish Network (http://www.gofishcorp.com)
will distribute quality broadband content across its network, generating
additional branded inventory that will support all forms of online
advertising including rich media and video.
The GoFish Network aggregated reach ranks it as the 3rd
largest audience in the kid/teen category in the U.S., behind only
Disney Online and Nickelodeon Kids & Family, and reaches over 62 million
unique users per month worldwide. In January, the 17.4 million U.S. user
base spent over 657 million minutes within network sites, delivering
nearly 553 million page views.* The average of 1.2 minutes per page
rivals time spent on top destination sites in the kids category.
“GoFish has built a quality, scalable solution
for marketers interested in reaching youth online and a compelling
alternative to portals or other more established players who are losing
market share to independent sites such as those in our network,”
says Jim Moloshok, Executive Chairman of GoFish Corporation. “Our
current reach dwarfs many of the top destinations in the Kids
Entertainment category and provides advertisers with a one-stop
opportunity to reach kids, tweens and teens participating in online
activities with a high level of engagement.”
The GoFish Network is anchored by Miniclip.com (http://www.miniclip.com),
the Internet’s largest dedicated online games
website, as well as several popular online youth brands including
Cartoon Doll Emporium (http://www.cartoondollemporium.com),
a leading dress-up game destination for girls age 6-16; Cookie Jar
Entertainment (http://www.thecookiejarcompany.com),
a global independent producer, marketing and brand manager of such
renowned children’s properties as “Magi-Nation,”
“The Doodlebops,” “Caillou,”
“Spider Riders”
and “Johnny Test”;
GameGecko.com (http://www.gamegecko.com)
and Hallpass.com (http://www.hallpass.com),
popular gaming sites; Piczo (http://www.piczo.com),
the leading teen site for self expression; Rocketon (http://www.rocketon.com),
Whyville (http://www.whyville.net),
the only learning-based virtual world for kids; several top sites within
the Demand Media™ network including Arcade
Town (http://www.arcadetown.com)
and Flowgo (http://www.flowgo.com);
and GoFish.com (http://www.gofish.com),
the company’s owned and operated destination
featuring video content specifically programmed for the hard to reach
youth demos.
“The number of new sites in the combined
categories of Kids Entertainment and Teen Community grew nearly 50% from
Q4 2006 to 2007,” says Tabreez Verjee,
President of GoFish Corporation. “However,
smaller sites do not always have the infrastructure to monetize their
ever-growing reach, and that creates an opportunity for the GoFish
Network and the sites to build mutually beneficial relationships.”
As part of the GoFish network, publishers benefit from highly actionable
market intelligence, product and packaging expertise, custom solutions,
and best of breed technology services. The result is the increased
ability to monetize contextual and behavioral placements, direct sales,
remnant, and even international inventory. In addition, the GoFish
Network will also provide quality branded broadband ad-supported youth
content to its publishers, allowing its partners to extend revenues
without increasing overhead.
For advertisers, kids and teens represent an important consumer segment.
Teens alone have a total annual aggregate income of $80 billion while
the buying power of kids is expected to total $21.4 billion in 2010.
Combined, kids and teens influence an additional $225 billion in
spending by their parents (source: Packaged Facts). Each month, there
are over 30 million 6 to 17 year olds online in the U.S. (source:
Comscore Media Metrix).
“The GoFish Network has the ability to bring
advertisers’ messages to hard-to-reach youth
demos helping to ignite and grow brand loyalty. It is also an excellent
way to reach co-viewing parents who share the web experience with their
children,” says David Fisch, Vice-President
of Publisher Development and Marketing Programs at GoFish. “We
work closely with Publishers in our network to offer unique, immersive
advertising opportunities in the online environments most popular with
youth audiences such as games, video, virtual worlds, and other social
media.”
A partial list of the advertisers who have turned to the GoFish Network
to reach youth includes Activision, AT&T Wireless, Build A Bear, Cartoon
Network, Disney, Electronic Arts, Hewlett Packard, Kellogg’s,
Konami, Lego, Mead Paper, Microsoft, Nintendo, Random House, Sony and
Verizon Wireless among others.
To expand the assortment of quality broadband content presented by
GoFish, the company recently partnered with Viacom Inc. (NYSE: VIA and
VIA.B) to offer premier content from dozens of Viacom properties
including highlights from such highly-rated shows as The Daily Show with
Jon Stewart, The Colbert Report, South Park, SpongeBob Squarepants, Ren
& Stimpy, Beavis & Butthead, Laguna Beach, Real World, My Super Sweet
Sixteen and many other programs for ad-supported viewing on GoFish.com.
GoFish Corporation (www.gofishcorp.com)
(OTCBB: GOFH), headquartered in San Francisco with offices in Los
Angeles and New York, is a leading youth entertainment and media company
specializing in creating, aggregating, distributing and monetizing
premium youth content on its owned and operated sites and on a large
network of quality youth-focused sites for which GoFish provides
exclusive ad sales services. The GoFish Network of sites reaches over
17.4 million unduplicated online users domestically, and approximately
62.9 million unduplicated online users worldwide. GoFish has been a
pioneer in the sale of online content appealing to the hard-to-reach
youth market and presently ranks as the 3rd
largest kids/teens opportunity for blue-chip advertisers.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements in this release are generally identified by
words, such as “projects,”
"believes," "anticipates," "plans," "expects," "will," and "would," and
similar expressions that are intended to identify forward-looking
statements. Forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by forward-looking statements. Investors are cautioned that
forward-looking statements are not guarantees of future performance and
that undue reliance should not be placed on such statements. Actual
events may differ materially from those mentioned in these
forward-looking statements because of a number of risks and
uncertainties. Discussion of factors affecting GoFish’s
business and prospects is contained in GoFish’s
periodic filings with the Securities and Exchange Commission. The
Company undertakes no obligation to publicly update or revise any
forward-looking statements or to make any other forward-looking
statements, whether as a result of new information, future events or
otherwise unless required to do so by the securities laws. Investors are
referred to the full discussion of risks and uncertainties associated
with forward-looking statements and the discussion of risk factors
contained in the Company's filings with the Securities and Exchange
Commission. These filings are available on a website maintained by the
Securities and Exchange Commission at www.sec.gov.
* Source: comScore Media Metrix Digital Calculator, January 2008
Unduplicated potential reach of the GoFish Network with currently signed
partners. This includes: GoFish Networks and all sub-channels under
GoFish Networks, GoFish.com, Miniclip.com, Hallpass.com,
CartoonDollEmporium.com, Piczo.com, GameGecko.com, WhyVille.net, and the
following sites from the Demand Media Network: Answerbag.com,
Essortment.com, Arcadetown.com, Heavygames.com, i-am-bored.com,
Flowgo.com, Cracked.com, Grab.com, Gamerival.com, Mania.com,
Madblast.com, Freewebgames.com, Kickingames.com, and Gamedelight.com
Press Relations:
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George
Simpson, 
203-521-0352
georgehsimpson@att.net
or
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Michael Crawford,
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mcrawford@investorrelationsgroup.com