Social Media Portal

GoFish and WeeWorld Partner to Expand Teen Audience Reach for Advertisers Increasing the GoFish Network’s Domestic Reach to 18.2 Million Unique Users

Addition of the fastest growing avatar-based social network in the United States broadens reach for new GoFish youth entertainment and media network

SAN FRANCISCO & BOSTON--(BUSINESS WIRE)--GoFish Corporation (OTCBB: GOFH) today announced the addition of WeeWorld, an avatar-based social network, to its newly-launched youth-focused online entertainment and media network. WeeWorld’s expansive user base will be added to the GoFish Network providing advertisers access to the WeeMee, the most widely used and recognized avatar with more than 21 million WeeMees created worldwide. The addition of WeeWorld increases the domestic reach of the GoFish Network to 18.2 million unique users.

WeeWorld, a trusted site for young adults to uniquely express themselves and communicate with peers, is the fastest-growing avatar-based social network in the United States. Teens and young adults flock to WeeWorld to create their own WeeMee avatar – expressing their personal style and passions through an extensive assortment of personal features, clothes, accessories, hobbies, etc. The social network provides a visually engaging environment for WeeMees to connect with friends, create their own room, send animated messages, participate in forums, play games and more. WeeMees can also be created on AIM, Skype and Windows Live Messenger, and users can take their WeeMees with them to their favorite online hangouts – including all major social networks and blogging sites.

“The quality of the WeeWorld brand and the loyal, engaged audience makes them a perfect fit for the GoFish Network,” says David Fisch, Vice-President of Publisher Development and Marketing Programs at GoFish. “WeeMees offer youth a unique form of self expression that is engaging and advertiser-friendly. GoFish is focused on connecting brands to youth on properties, with high engagement, through innovative advertising and emerging media experiences. The average visitor to WeeWorld spends 23 minutes per visit making it a great addition to the Network.”

On WeeWorld, GoFish advertisers can run graphical display ads, Flash animations, specialized games, backgrounds, environments and sponsorships such as branded assets (clothing, furniture, electronic goods, cosmetics, etc.). In addition, GoFish will distribute age-appropriate syndicated video content from various partners across its network of sites. The company recently announced a partnership with Viacom Inc. (NYSE: VIA and VIA.B) to offer premier content from dozens of Viacom properties for ad-supported viewing on GoFish.com and plans to expand their library of quality broadband content in the coming months. GoFish and WeeWorld’s collaboration gives advertisers the ability to effectively reach millions of teens living on the Web; a demo that is increasingly important as spending by teenagers is projected to reach $208.7 billion in 2011 according to Packaged Facts.

“Today’s teens are bombarded with advertising messages throughout their daily lives, but WeeWorld offers a unique opportunity for teens to select and promote brand messages that speak to their personalities and interests,” says Lauren Bigelow, General Manager of WeeWorld. “Our partnership with GoFish will help advertisers connect directly with young adults through branded animated backgrounds, premium assets and more. GoFish advertisers will be able to engage our growing teen audience in a meaningful, immersive environment as users seek out branded assets to create a channel for their own self-expression.”

Advertisers on the GoFish Network include: Activision, AT&T Wireless, Build a Bear, Cartoon Network, Disney, Electronic Arts, Hewlett Packard, Kellogg's, Konami, Lego, Mead Paper, Microsoft, Nintendo, Random House, Sony and Verizon Wireless.

WeeWorld (www.weeworld.com) is the fastest-growing avatar-based social network in the United States and a trusted site for young adults. Through an expansive palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. The more than 21 million WeeMees worldwide are redefining avatar demographics and establishing the WeeMee as the world’s most widely used and recognized avatar. WeeMees can be created on many sites including Windows Live Messenger, AIM and Skype, and can be imported and exported easily to all major social networks and blogging sites. WeeWorld has offices in Boston, New York, London and Glasgow, and is funded by two of the world’s leading investors, Accel Partners (www.accel.com) and Benchmark Capital (www.benchmark.com).

GoFish Corporation (www.gofishcorp.com) (OTCBB: GOFH), headquartered in San Francisco with offices in Los Angeles and New York, is a leading youth entertainment and media company specializing in creating, aggregating, distributing and monetizing premium youth content on its owned and operated sites and on a large network of quality youth-focused sites for which GoFish provides exclusive ad sales services. The GoFish Network of sites reaches over 18.2 million unduplicated online users domestically, and approximately 63.6 million unduplicated online users worldwide. GoFish has been a pioneer in the sale of online content appealing to the hard-to-reach youth market and presently ranks as the 3^rd largest kids/teens opportunity for blue-chip advertisers.*

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are generally identified by words, such as “projects,” “believes,” “anticipates,” “plans,” “expects,” “will,” and “would,” and similar expressions that are intended to identify forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Actual events may differ materially from those mentioned in these forward-looking statements because of a number of risks and uncertainties. Discussion of factors affecting GoFish’s business and prospects is contained in GoFish’s periodic filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements and the discussion of risk factors contained in the Company's filings with the Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at http://www.sec.gov.

* Source: comScore Media Metrix Digital Calculator, January 2008. Unduplicated potential reach of the GoFish Network with currently signed partners including WeeWorld.com, Miniclip.com, select channels under the Demand Media Property, and others. The Kids/Teen category has been custom-defined by GoFish Corporation and is not a standard comScore Media Metrix category.

Contacts

GoFish
Press Relations:
George H. Simpson Communications
George Simpson, 203-521-0352
georgehsimpson@att.net

or

Investor Relations:
The Investor Relations Group
Michael Crawford, 212-825-3210
mcrawford@investorrelationsgroup.com

or

WeeWorld
US
Erica Camilo, 781-861-7800
erica@bluepointmktg.com

or

UK
Alyssa Taffet, +44 (0)207 758 8280
alyssa@weeworld.com