Votigo powers fan-based video contest to coincide with the release of Fat Joe's new album, "The Elephant in the Room"
Emeryville, CA (PRWEB)
February 13, 2008 -- Votigo, Inc., the leading online social media
platform for user-generated video and photo promotions, today announced
that it has been selected by Imperial Records to create a fan-based
video contest that will coincide with the release of Fat Joe's new
album, "The Elephant in the Room," in stores March 11, 2008. The Fat
Joe Video Contest, designed to generate excitement for the album,
enables and encourages fans to create and submit music videos for the
latest Fat Joe single, "300 Brolic." The winning video will be posted
on Fat Joe's official MySpace page in lieu of a commercially produced
video.
"For this album, we wanted to do something different that would
allow fans to get involved on a whole new level," said Steven Whitaker,
manager of Online Marketing at Imperial Records. "Through Votigo, we
can leverage the outstanding video content created by fans of Fat Joe.
There is no need to produce a commercial video for this song when fans
can develop something more authentic and viral. It's an opportunity to
give them a voice."
Fans can create videos for "300 Brolic" by lip-syncing, dancing,
directing, or covering the song, provided that they use the song track
in their videos. Videos are uploaded through Votigo (http://votigo.com/fatjoe/),
where Votigo's social media platform offers user profile pages,
fraud-free voting, commenting, and viral sharing tools including
widgets and email. In the Fat Joe contest, the video that receives the
most votes wins, placing the decision in the hands of Fat Joe fans. In
addition to posting the video on Fat Joe's MySpace page, the winner
will have his or her choice of a meet-and-greet with Fat Joe or
backstage passes to an upcoming show. The winner will also receive
signed copies of "The Elephant in the Room" and "Me, Myself, and I."
Four runner-ups will win copies of "The Elephant in the Room."
"Fat Joe is embarking on new territory by letting fans have a say in
the marketing of his new album," said Mike La Rotonda, co-founder and
chief executive officer of Votigo. "We have long believed that
user-generated content has the capacity to change the promotional
landscape, and we commend Imperial Records and Fat Joe for taking this
step forward. Votigo is incredibly excited to power this contest."
Fans can enter the contest, vote for entries, and share with friends by going to: http://votigo.com/fatjoe. Voting ends March 24, 2008.
About Votigo, Inc.:
Votigo,
Inc. is the leading social media technology and service provider
enabling businesses to better engage and communicate with their
customers through the use of user-generated content, branded social
networks, contests and promotions. Votigo helps Fortune 500 companies,
advertising agencies, PR firms, publishers, media companies and brands,
including ConocoPhillips, Gardenburger, Pandora, and The Motley Fool,
navigate the social web to exceed their marketing goals through its
suite of standard and custom social media advertising and promotions
solutions. For more information, please visit www.votigo.com.
About Imperial:
Imperial Records is EMI's independent, urban label division that was
originally established in 1948 on the West Coast. The small label grew
to become one of the giants of rock n' roll and R&B music with
groundbreaking artist such as, Slim Whitman, Fats Domino and Ricky
Nelson. The label continued to make an impact on both genres of music
with release by iconic artist, Cher and the legendary Temptations.
Imperial was re-launched in 2006 when entrepreneur and music industry
veteran, Neil Levine joined Imperial to establish a unit focused on the
independent, urban music market. Imperial is a full service, label
group specializing in artist, brand development, releasing critically
acclaimed albums from Fat Joe, Evidence (of Dilated Peoples), Jin, and
Anthony Hamilton (previously unreleased tracks).
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