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boyd, Dyson, Fitzpatrick and Lessig Comprise Advisory Dream Team

SAN FRANCISCO --(BUSINESS WIRE)-- LiveJournal, Inc., one of the world’s leading online communities, today announced the first appointments to its advisory board. Comprised of some of the technology industry’s most thoughtful and influential leaders, the new LiveJournal Advisory Board will guide LiveJournal, Inc. in the operation and development of the LiveJournal platform.

Together, the members of the LiveJournal Advisory Board will speak to and for the LiveJournal community, not only offering them a voice in the management of or setting policies for LiveJournal, Inc., but also shaping LJ’s role in the world.

“The new advisory board members bring weight, substance and experience to their role,” said Andrew Paulson, CEO of SUP. “Each of them shares something unique and important with LiveJournal. As LiveJournal continues to grow globally, I’m personally looking forward to working with the advisory board. I fully expect them to challenge everyone at LJ, from the board, to the staff and perhaps even the users.”

The LiveJournal, Inc. Advisory Board members include:

• danah boyd, Ph.D. candidate at the University of California (Berkeley), Fellow at Harvard Law School's Berkman Center for Internet and Society, and renowned blogger.
• Esther Dyson, Internet investor and evangelist, journalist and commentator on emerging digital technology worldwide, founding member of the digerati, philanthropist, on the board of Yandex, one of the largest Russian Web portals.
• Brad Fitzpatrick, founder of LiveJournal, former chief architect of Six Apart, and currently part of the technical staff at Google.
• Lawrence Lessig, Professor of Law at Stanford Law School and founder of the school's Center for Internet and Society.

Furthermore, the LiveJournal Advisory Board will also include two positions set aside for LJ user representatives. Details on the user election process will be announced soon.

Specifically, LiveJournal, Inc. is looking to the Advisory Board for assistance on matters such as:

• Advise the management and Board of Directors of LiveJournal, Inc. in the operation and development of the LiveJournal platform;
• Advise and post to LJ on current issues important to the community such as free speech, privacy, copyright, security, access and propriety;
• Provide guidance to LJ management and the Board of Directors on issues and controversies as they arise;
• Speak to and for the users, offering them a voice not only within LiveJournal, but also on LiveJournal’s role in the world;
• Oversee LiveJournal’s ongoing charitable work.

About LiveJournal, Inc.

LiveJournal was one of the world’s first social networks and blogging platforms. Since its launch in the U.S. in 1999 it has registered 14.9 million accounts. The site allows users to set up their own virtual diary and communicate with their friends by posting and receiving comments on each other’s entries. In many countries the site’s most popular functionality is the community aspect which allows users to engage each other on issues of common interest. LiveJournal has a worldwide monthly audience of 18.7 million of whom 5.2 million (Omniture) are Russian based. The number of active accounts totals 1.7 million worldwide and 523,000 in Russia.

About SUP

SUP is an international online media company with established partnerships with businesses across the globe. It was founded in the summer of 2006 by an international management team with Russian seed capital. SUP set itself the goal of building a portfolio of high-traffic-generating projects based in Moscow from which to expand worldwide. These include LiveJournal.ru, Championat.ru, +SOL, and Victory S.A.

For LiveJournal, Inc.
Tim Smith, 415-321-1880 (Media)
lj@sparkpr.com
or
Maria Spasibo, +7 916 394 7792 (Russian Media)
maria.spasibo@sup.com