Pathfinder,
a leading software development and user experience design firm, teamed
with the Sun-Times News Group to deliver its new Facebook application:
YourSeason
Chicago, IL (PRWEB)
February 8, 2008 -- Pathfinder, a leading software development and user
experience design firm, teamed with the Sun-Times News Group to deliver
its new Facebook application: YourSeason.
"Social networks are a hub for teens and young adults not reached by
print or online news", said Pathfinder Director Matt Nolker. "We saw an
opportunity for the Chicago Sun-Times and the Sun-Times News Group to
bring its sports coverage to a whole new audience by leveraging the
power of social media and the vast array of local media outlets
available through its network."
"Pathfinder played an important role in making YourSeason a reality
for the Sun-Times and its community," said Jack Barry, director of new
media business development at the Sun-Times News Group. "The
application distributes content to new readers and creates new revenue
opportunities."
The YourSeason project was developed in close collaboration between
Pathfinder and the Sun-Times. Pathfinder applied Agile development
techniques to deliver the application quickly and streamline
development efforts.
"The YourSeason project was a great example of the benefits of Agile
development", said Ivan Moscoso, Pathfinder's Technical Architect.
"There were a lot of moving parts in the project, and the quick and
frequent iterations helped us identify issues early and stay on track."
"Facebook is a dynamic platform. Things are constantly changing",
added Sharad Jain, Pathfinder's Senior Developer on the project. "We
worked together with the Sun-Times to develop an application that would
be easy to maintain, and flexible, to grow with demand."
YourSeason is the Sun-Times' Facebook application that delivers the
latest scores, schedules and statistics on local area high school
teams. The Chicago Sun-Times is one of the largest daily newspapers in
the United States, and the Sun-Times News Group serves more than 200
communities across the Chicago area. YourSeason leverages existing
content and supports new ways of interacting with the news media for
younger audiences.
To see the application in action, visit:
Sun-Times YourSeason Facebook Application
To learn more about the project, visit:
Pathfinder's YourSeason Facebook Application case study
Headquartered in Chicago, Pathfinder specializes in integrating user
experience design with agile development to develop software that is
simple to use. This approach helps Pathfinder's clients to improve
usability and accelerate development of software applications while
controlling costs and mitigating risk. For more information contact
Eleanor Taylor at 
312-372-1058
, email to etaylor@pathf.com, or visit http://www.pathf.com.
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