Leading
online marketing firm targeting the Hispanic market partners with the
leading developer and publisher of widgets and applications on the web
San Francisco, California (PRWEB) February 25, 2008 -- Consorte Media, a leading online marketing firm targeting the Hispanic market, and RockYou, the leading developer and publisher of widgets
and applications on the web, today announced they have formed a
partnership that makes Consorte the exclusive publisher representative
for all of RockYou's U.S. Hispanic traffic on Facebook
advertising network, which currently receives over one billion page
views a month across 90 million installed widgets. Together, Consorte
Media and RockYou will enable advertisers to connect with RockYou's
engaged, young Hispanic audience via innovative ad formats that
dramatically boost the effectiveness of online advertising campaigns targeting this key demographic.
"RockYou is the unsurpassed innovator in viral marketing and user
engagement, connecting with millions of viewers every day through its
highly popular widgets on social networks like Facebook and MySpace, as
well as via its own highly trafficked network of websites," said Alicia
Morga, CEO of Consorte Media. "We are thrilled to welcome RockYou to
our Premium Publisher Network, and we look forward to working
hand-in-hand with the RockYou team to offer advertisers the most
effective, cutting-edge and targeted Hispanic advertising in the
industry."
Social network advertising is one of the most explosive advertising
trends for 2008, with major brands eager to reach the highly targeted
audiences that form communities around specific centers of interest.
For brand advertisers looking to reach Hispanics, social networks
represent an unprecedented opportunity to connect with this burgeoning
demographic. In fact, U.S. Hispanics increased their use of social
networking sites like Facebook and My Space by 200% in 2006, according
to Forrester Research. And U.S. Hispanic teens, a demographic that will
grow 62% by 2020, are adopting social networking at an ever faster rate
- making community-based advertising one of the most promising ways to
reach this influential young demographic today and in the years to
come.
"RockYou has long been a leader in helping advertisers reach the
young, hip Hispanic demographic that comprises a significant portion of
our overall traffic," said Ro Choy, vice president of Busines
Development at RockYou. "Working with Consorte Media will enable us to
deliver more relevant ads that resonate with our users and more
effectively monetize our growing Hispanic traffic. Together, we can
offer advertisers an unprecedented opportunity to reach the
fast-growing Hispanic demographic on the online channels they frequent
most -- community-focused websites and social networks."
About Consorte Media
Consorte Media is a leading online marketing firm targeting the
Hispanic market. Consorte's Premium Publisher Network, with a reach of
more than one billion high-quality impressions, gives advertisers
unparalleled access to a diverse Hispanic audience and provides breadth
and depth to advertisers' Hispanic marketing programs. Consorte works
with advertisers to develop integrated campaigns that leverage a full
range of marketing media, including banners, video, contests and
promotions. Consorte's solutions are powered by a proprietary
technology platform that provides superior targeting capabilities and
sophisticated data analytics, delivering higher ROI for advertisers
while increasing the value of ad inventory for publishers. Consorte
Media is a privately held company based in San Francisco, Calif. For
more information about Consorte, please visit www.consortemedia.com.
About RockYou
RockYou is a leading developer and publisher of widgets and
applications on the web. RockYou widgets include photo slideshows,
glitter text, voicemail accessories and custom Facebook and MySpace
applications that are simple to use and enable people to engage with
their friends. Founded in 2006, RockYou has over 90 million users,
serving over 200 million widget views per day in more than 200
countries. RockYou applications easily integrate across all social
networks including, Facebook, MySpace, Bebo, Friendster, Tagged and
hi5. RockYou's results-focused advertising platform is the largest Ad
Network on Facebook and the most dynamic method for rapidly acquiring
Facebook application users. Headquartered in San Mateo, California,
RockYou is funded by Sequoia Capital, Partech International and
Lightspeed Venture Partners. For more information, please visit http://rockyou.com/corp/about.php.
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