360i Acquires Design & Development Firm, i33, to Enhance Solutions for Brand Marketers
NEW YORK--(BUSINESS WIRE)--360i, a leading independent digital
agency and a subsidiary of Innovation Interactive LLC, today announced
that it has acquired award-winning digital design, development and
marketing firm i33 communications. The
move bolsters 360i’s existing capabilities and
further enhances the agency’s ability to
create integrated and measurable interactive marketing solutions for
major brand marketers.
Headquartered in New York with an office in Detroit, i33 brings strong
expertise in creating user experiences online, including design and
development of social media applications, widgets, web sites, rich media
experiences and more for entertainment and retail clients including
Marvel Entertainment, PBS, New Era Cap, Target and Borders.
“To compete and reach audiences effectively
online, smart marketers today require a whole new kind of agency –
one that has a deep understanding of how to create engaging interactive
consumer experiences that are searchable, integrated and provide
measurable impact to the marketer,” said Bryan
Wiener, CEO of 360i. “We’ve
worked with i33 on a series of integrated programs and have consistently
found their team and their work to be nothing less than exceptional.”
“This is a perfect marriage, combining our
skill sets with 360i’s roster of blue-chip
clients, as well our joint focus on delivering engaging and measurable
results to our strategic clients,” said David
Levin, President/CEO of i33. “We look forward
to taking our existing integrated working relationship to the next
level, which will accelerate our ability to jointly deliver immersive
and innovative solutions to leading marketers.”
The companies also announced today that i33 has won “Best
of Show” for its rich media work for PBS
at the 2008 Internet Advertising Competition Awards by the Web Marketing
Association.
Started in 1998, 360i has emerged as one of the leading digital agencies
with a core focus on developing, executing, analyzing and optimizing
integrated digital marketing campaigns for large brand marketers,
including NBC Universal, Office Depot and H&R Block. 360i has expanded
its service offerings organically beyond search over the past two years,
first with behavioral marketing and then with social marketing, earning
a leadership reputation among clients and the marketing industry in
those disciplines. 360i and i33 began working together last year to
complement 360i’s offerings in design and
development services with a key focus on developing portable multimedia
products such as widgets and applications. Jointly 360i and i33 have
worked together to support 360i customers. While organic growth will
continue to be the primary driver of the business, this acquisition
accelerates 360i’s investment in creative
services, combining a cohesive, experienced team with an established
portfolio of engaging and measurable digital experiences. i33 will be a
division of 360i, LLC.
AdMedia Partners acted as financial advisor to i33 in this transaction.
About 360i
360i is a digital agency with centers of excellence in search,
behavioral marketing and social media. Started in 1998, 360i has emerged
as one of the leading digital agencies with a core focus on concepting,
producing, executing, analyzing and optimizing integrated digital
marketing campaigns for large brand advertisers with a foundation in
search marketing. Understanding and analyzing user behavior online
across search and social media provides the insights to engage and
attract 360i’s clients’
target audience. 360i maintains a select group of premier clients such
as NBC Universal, Scripps Networks, Discovery Networks, Office Depot and
H&R Block, employing a combination of strategy, service and technology
to ensure optimal campaign performance. In 2007, 360i was named one of
the “Hottest Digital Agencies Around”
by Advertising Age and won multiple awards, including Google’s
“Marketing Machine”
award and OMMA magazine’s “Search
Agency of the Year” award. 360i is part of Innovation
Interactive, a leading digital marketing services company. For more
information, please visit www.360i.com.