Amazon Launches New Applications on Facebook® Platform—''Amazon Giver'' and ''Amazon Grapevine'' Let Facebook Users Share and Buy Products Their Friends Want from Amazon.com
Use Amazon Giver to let your Facebook friends know and buy what you wish for, as well as gift suggestions, and Amazon Grapevine to show your friends what you’ve been up to on Amazon.com, such as writing Customer Reviews, adding items to your Wish List, and tagging products
SEATTLE--(BUSINESS WIRE)--Amazon.com (NASDAQ:AMZN) today launched two applications on Facebook
Platform, Amazon Giver and Amazon Grapevine, allowing Facebook users to
see and purchase what their friends want through their Amazon Wish
Lists, as well as recent public activity on Amazon. Amazon Giver allows
users to see what their friends on Facebook have on their Amazon Wish
Lists. Users can choose to purchase a gift for them from Amazon.com via
the application, or view suggested items based on interests they have
listed on their Facebook profile. Amazon Grapevine allows users to see
friends’ activity on Amazon.com, such as when
they update their Wish List, write a review or tag a product, via News
Feed updates. Both Amazon Giver and Amazon Grapevine share only the
information with Facebook users’ friends that
each user has affirmatively chosen to share via an opt-in mechanism.
“Amazon.com is pleased to bring the
convenience of shopping on Amazon to our customers, many of whom are
also Facebook users, with the Amazon Giver and Amazon Grapevine
applications on Facebook Platform,” said Eva
Manolis, vice president, Amazon.com. “By
combining Amazon’s vast selection of products
with Facebook’s millions of users, we are
able to make activities like gift-giving more efficient and rewarding
for Facebook users.”
The Amazon Giver application that launched today allows Facebook users
to purchase gifts directly from Amazon.com for their friends on
Facebook. By adding the Amazon Giver application to their profile, users
can choose to view products from friends’
Amazon Wish Lists, or recommendations based on what any friend has
listed as likes and interests on their Facebook profile. When a user
decides to purchase something for a friend, they are directed to a
secure Amazon.com checkout page. During checkout, the user can choose
payment method and shipping address. If a user buys a gift off of a
friend’s Amazon Wish List, they can ship it
directly to the recipient without entering their address because the
friend has also registered a recognized Amazon.com account when they
added the application to their page. In order to view friends’
Wish Lists, all users must set their Wish Lists to “public”
on Amazon.com. Any Wish Lists set as “private”
will not be displayed.
Amazon Grapevine allows you to share what you’ve
been doing on Amazon.com with your Facebook friends via Facebook’s
News Feed. For example, if a Facebook user with the Amazon Grapevine
application updates their Wish List, writes a review or tags a product,
their friends will see what they’ve done as
an update in their News Feed. Facebook users can choose what type of
activity they would like to share with their friends, as activity
updates are entirely opt-in.
Facebook is a social utility that offers an efficient way for people to
stay connected with their friends and the people around them. Facebook
users communicate and share information through the social graph, the
network of connections and relationships between people. The Facebook
Platform is a development platform that enables companies and engineers
to integrate with Facebook and gain access to millions of users.
About Amazon.com
Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as books,
movies, music & games, digital downloads, electronics & computers, home
& garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health &
beauty, sports & outdoors, and tools, auto & industrial.
Amazon Web Services provides Amazon’s
developer customers with access to in-the-cloud infrastructure services
based on Amazon's own back-end technology platform, which developers can
use to enable virtually any type of business. Examples of the services
offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon
EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon
Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service
(Amazon FPS), and Amazon Mechanical Turk.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de,
www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, and the Joyo Amazon
websites at www.joyo.cn and www.amazon.cn.
As used herein, “Amazon.com,”
“we,” “our”
and similar terms include Amazon.com, Inc., and its subsidiaries, unless
the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
significant amount of indebtedness, inventory, government regulation and
taxation, payments and fraud. More information about factors that
potentially could affect Amazon.com's financial results is included in
Amazon.com's filings with the Securities and Exchange Commission,
including its Annual Report on Form 10-K for the year ended December 31,
2007, and subsequent filings.
Facebook® is a registered trademark of
Facebook Inc.
Amazon.com
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