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Youth-focused entertainment network to provide age-appropriate ads and new revenue streams for Magi-Nation: Battle for the Moonlands

LOS ANGELES--(BUSINESS WIRE)--Cookie Jar Entertainment, one of the world’s leading children’s entertainment companies, today announced that it has selected GoFish Corporation (OTCBB: GOFH) as the exclusive in-game advertising partner for their highly anticipated online, role-playing game Magi-Nation: Battle for the Moonlands.

GoFish, a leading youth entertainment and media network, will provide content-appropriate advertising support for the free-to-play adventure game. The advertising in Magi-Nation: Battle for the Moonlands will be seamlessly incorporated into the players’ gaming experience, and will be suitable for the 8-14 year old target audience.

“After a thorough search for an in-game advertising partner, we chose GoFish because it has proven experience and success in catering to the children’s market,” said Kenneth Locker, senior vice president of digital media, Cookie Jar Entertainment. “The GoFish Network will help enable us to continue providing the best user experience for our players while generating additional revenue streams from Magi-Nation: Battle for the Moonlands.”

“The Magi-Nation brand is dynamic with a very loyal following, and we are excited to welcome the online game into the GoFish Network and ensure Magi-Nation receives advertising suitable for young players,” said David Fisch, Vice President of Publisher Development, GoFish. “Cookie Jar is one of the most respected children’s entertainment companies in the world and has a reputation for providing safe and secure content for its fans. The quality of the brand and Cookie Jar’s high standards make them an ideal fit for our Network. The company’s willingness to provide unique, immersive experiences for marketers creates exciting opportunities.”

Cookie Jar’s Magi-Nation online role-playing adventure is based on the popular children’s animated television series of the same name, which airs on Kids’ WB! on the CW in the US and CBC in Canada. The series follows the adventures of 15-year-old Tony Jones, an average teen from Earth who finds himself mysteriously transported to the magical world of Magi-Nation. Tony and his two young Magi heroes-in-training follow an incredible journey of riddles, battle and self-learning on their journey to defeat the evil Shadow Magi who are out to rule their world.

Magi-Nation: Battle for the Moonlands marks a major step in Cookie Jar’s entertainment strategy to extend the Magi-Nation property to its fan-base on a multi-pronged approach via television, consumer products and online worlds. The game is currently in open beta testing with a commercial launch set for early 2008. Interested open beta participants can sign up by visiting www.magi-nation.com.

About Cookie Jar Group

Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group’s products reflect its commitment to providing the best in children’s published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc.

Cookie Jar Entertainment Inc., Cookie Jar Group’s entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children’s properties as “Magi-Nation,” “Johnny Test,” “The Doodlebops” and “Caillou”. Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.

About GoFish Corporation

GoFish Corporation (www.gofishcorp.com) (OTCBB: GOFH), headquartered in San Francisco with offices in Los Angeles and New York, is a leading youth entertainment and media company specializing in creating, aggregating, distributing and monetizing premium youth content on its owned and operated sites and on a large network of quality youth-focused sites for which GoFish provides exclusive ad sales services. The GoFish Network of sites reaches over 18.6 million unduplicated online users domestically, and approximately 62.7 million unduplicated online users worldwide. GoFish has been a pioneer in the sale of online content appealing to the hard-to-reach youth market and presently ranks as the 3^rd largest kids/teens opportunity for blue-chip advertisers.*

* Source: comScore Media Metrix Digital Calculator, February 2008. Unduplicated potential reach of the GoFish Network with currently signed partners including WeeWorld.com, Miniclip.com, select channels under the Demand Media Property, and others. The Kids/Teen category has been custom-defined by GoFish Corporation and is not a standard comScore Media Metrix category.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are generally identified by words, such as “projects,” “believes,” “anticipates,” “plans,” “expects,” “will,” and “would,” and similar expressions that are intended to identify forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Actual events may differ materially from those mentioned in these forward-looking statements because of a number of risks and uncertainties. Discussion of factors affecting GoFish’s business and prospects is contained in GoFish’s periodic filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements and the discussion of risk factors contained in the Company’s filings with the Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov.

The Investor Relations Group
212-825-3210
Investor Relations:
Michael Crawford: mcrawford@investorrelationsgroup.com
Brett Foley: bfoley@investorrelationsgroup.com
Emily Hanan: ehanan@investorrelationsgroup.com
Media Relations:
Susan Morgenbesser:
smorgenbesser@investorrelationsgroup.com
or
Cookie Jar Group
Press:
Wonacott Communications, LLC
Jason Wonacott, 310-821-2343
jwonacott@wonacottpr.com
Cookie Jar Entertainment
Brook Hefner, 323-297-0065
bhefner@thecookiejarcompany.com
or
GoFish Corporation
Press:
George H. Simpson Communications
George Simpson, 203-521-0352
george@georgesimpson.com