Online Shoe Retailer Adds Bazaarvoice’s Award-Winning Social Commerce Service
AUSTIN, Texas--(BUSINESS WIRE)--Bazaarvoice, the market and technology leader in hosted social commerce
applications that drive sales, has contracted with footwear e-tailer
Shoes.com to offer its customers Bazaarvoice Ask & Answer™,
a social commerce service that allows shoppers to post and respond to
specific product questions on eCommerce sites. With the addition of Ask
& Answer, Shoes.com builds upon the opportunities for customer
interaction already offered by its popular Bazaarvoice Ratings & Reviews™
community.
According to Bazaarvoice’s analysis of
purchase data in the two months since the e-tailer implemented Ask &
Answer, Shoes.com has recorded an increased number of browsers turning
into buyers when a shoe has at least one Question and Answer. The
increase climbs even higher, according to Bazaarvoice, for styles with
multiple Questions and Answers.
“Ask & Answer provides Shoes.com consumers
with additional information to help them make purchasing decisions,”
said Brown Shoe Vice President Direct-to-Consumer Meg Armstrong. “This
feature enables shoppers to ask and respond to specific questions about
our shoes, everything from ‘What is the calf
circumference of the boot?’ to ‘Does
this sling-back look good with a cocktail dress?’
Our customers become an even greater part of the Shoes.com community.”
The Bazaarvoice Ask & Answer service encourages shoppers to post and
respond to specific questions about products and services directly
alongside standard product information. Questions can then be answered
by customers who have direct experience with the product. Shoppers can
use this consumer-generated content to make more informed purchase
decisions. For businesses, Ask & Answer provides another way to
integrate consumer-generated content into their marketing,
merchandising, and manufacturing processes, allowing them to tap into
the social nature of the shopping experience in an effort to drive
sales, satisfaction, and loyalty.
“Our research shows that the more people talk
about products among themselves, the more likely they are to make a
purchase,” said Brett Hurt, CEO of
Bazaarvoice. “By allowing customers to easily
get real answers to product questions, Shoes.com makes their online
shopping experience more interactive. Shoes.com is a fantastic example
of a retailer who understands how Ask & Answer and Ratings & Reviews can
work hand in hand to engage a wider audience and drive maximum sales.”
About Shoes.com
Shoes.com is the e-commerce subsidiary of Brown Shoe, a $2.4
billion footwear company with global operations. Brown Shoe’s
Retail division operates Famous Footwear, the approximately 1,100-store
chain that sells brand name shoes for the family, approximately 300
specialty retail stores in the U.S., Canada, and China under the
Naturalizer, Brown Shoe Closet, FX LaSalle, and Franco Sarto names, and
Shoes.com, the Company's e-commerce subsidiary. Brown Shoe, through its
Wholesale divisions, owns and markets leading footwear brands including
Naturalizer, LifeStride, Via Spiga, Nickels Soft, Connie and Buster
Brown; it also markets licensed brands including Franco Sarto, Dr.
Scholl's, Etienne Aigner, and Carlos by Carlos Santana and Barbie,
Disney and Nickelodeon character footwear for children. Brown Shoe press
releases are available on the Company's website at http://www.brownshoe.com.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and
expertise to help companies enhance the online shopping experience with
social commerce applications that drive sales. Bazaarvoice Ratings &
Reviews™ and Ask & Answer™
deliver immediate success by minimizing implementation risk and
maximizing the strategic impact of user-generated review content through
complete customization, deep integration, community management, advanced
analytics, search engine optimization, and syndication across the Web
and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red
Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation
of the Year award. Bazaarvoice currently serves over 180 eCommerce
leaders including Bass Pro Shops, Dell, Macy’s,
Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The
company has headquarters in Austin, TX and offices in London, UK. For
more information, please visit the company’s
Web site at www.bazaarvoice.com,
read the blog at www.bazaarblog.com,
or email info@bazaarvoice.com.