Hit TV and Radio Programs, from “Coronation Street” and “Dragons’ Den” to CBC Radio One and “CBC’s Hockey Night in Canada,” Let Viewers and Listeners Get Social
AUSTIN, Texas--(BUSINESS WIRE)--Canadian Broadcasting Corporation (CBC) and Pluck®
Corporation today announced that the two companies are working
together to offer Pluck SiteLife social media capabilities to millions
of viewers and listeners across CBC digital properties. The new features
power audience voting contests, interactive show commentary, forums,
photo-sharing and more to help draw audiences into a new level of
engagement with CBC TV and radio programming. Since launching Pluck, CBC
has seen a significant increase in audience interactivity on its site.
“As Canada’s
public broadcaster it’s critical to our
success that Canadians are actively engaged in our programs and services
and are participating in the creation of our content,”
noted Steve Billinger, Executive Director of Digital programming &
Business development of CBC. “Since enabling
CBC.ca with Pluck social media capabilities, viewer participation and
discussion and engagement with our content have skyrocketed.”
One of the first shows to launch social media capabilities was the
reality series “Dragons’
Den,” for which viewers engaged in commentary
and discussions around the show’s
entrepreneurs vying for a share of three million dollars in investment
funding. The added social media functionality has proven popular --
helping to nearly double page views for the program’s
web site. The show site also hosts a “Pitch
Your Idea” forum where community members and
fans can submit their own inventions and have other members comment on
them – bringing the experience of the program
online.
“We’ve shown that
by adding social media to the TV and radio programming experience,
networks can attract and foster stronger relationships with viewers,”
said Dave Panos, CEO of Pluck. “CBC is a
great example of how networks can achieve an expanded level of
engagement with viewers, as its viewers are readily embracing the
opportunity to interact with a show’s brand
and content online.”
A wide variety of CBC programs have already launched social media tools
tied to programming, including top TV hits “Coronation
Street” and “CBC’s
Hockey Night in Canada.” Viewers looking to
get into the conversations on their favorite programs can visit http://www.cbc.ca.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public
broadcaster and one of its largest cultural institutions. With 28
services offered on Radio, Television, the Internet, satellite radio,
digital audio, as well as through its record and music distribution
service and wireless WAP and SMS messaging services, CBC/Radio-Canada is
available how, where, and when Canadians want it.
Through this array of activities, CBC/Radio-Canada brings diverse
regional and cultural perspectives into the daily lives of Canadians in
English, French and eight Aboriginal languages, in nine languages on its
international Radio service, Radio Canada International, and in eight
languages on its Web-based Radio service RCI viva, a service for recent
and aspiring immigrants to Canada.
About Pluck Corporation
Pluck Corporation social media solutions empower leading media
companies, brand marketers, and retailers to integrate open content,
community and social networking into their web properties driving
audience traffic and revenue. Clients include CBC, Circuit City,
Discovery Communications, The Economist, FOX News, Gannett,
Scotts, and The Washington Post. Awards include a Red Herring 100
and AlwaysOn Media 100. Pluck is based in Austin, Texas and operates as
a wholly owned subsidiary of Demand Media. More information on Pluck
offerings can be found at www.pluck.com.
Pluck, BlogBurst and SiteLife are trademarks of Pluck Corp. All other
company and product names mentioned are used only for identification and
may be trademarks or registered trademarks of their respective companies.
for Pluck Corporation
Heidi Johnson, 
512-493-0909
heidi.johnson@virtualprdirector.com