New Flexible Advertising Platform Gives Brands Ability to Build and Maintain MySpace Custom Profiles In Real-Time
Platform Enables Unprecedented Levels Of Customization and Analytics To Ensure Campaign Success
LOS ANGELES--(BUSINESS WIRE)--MySpace, the world’s most popular social
network, today announced the beta launch of the Community Builder
advertising platform. The new platform gives MySpace advertisers the
ability to build, maintain and customize brand profiles while also
providing guaranteed valuable analytics to help them gauge campaign
performance and make real-time adjustments to maximize effectiveness.
The platform is currently being beta tested by Deep Focus.
“Community Builder is the next evolution of
the MySpace brand profile -– a more flexible
solution that puts creative freedom and control into the hands of
advertisers to ensure that a community stays dynamic and interesting in
between major campaigns and projects,” said
Bryce Emo, Senior Vice President of Sales, MySpace.
“This new platform enables marketers to
fulfill long-term communication strategies with consumers who engage in
and friend their communities. It’s an
opportunity to connect with users faster and easier than ever before.”
The Community Builder platform is available in two versions, ‘Self-Service’
and ‘Full-Service’,
enabling advertisers to effectively choose the solution that is most
relevant for the brand and community depending on the level of
customization required. Both versions give advertisers 24/7 access to
update community elements (blogs, bulletins), increased analytics (via
Hitbox) and increased profile functionality, giving them the control to
create and maintain brand momentum with users in an unprecedented way.
Self-Service is aimed at advertisers who are familiar with MySpace and
who have advanced design coding skills (CSS and XHTML) with the time and
resources required to maintain a community.
Full-Service, in contrast, is a complete solution provided by MySpace
for advertisers who require a premium in-house production solution with
a fully-customized level of service that fully utilizes the wide variety
of in-house MySpace experts in user experience, community design, and
interactive element solutions (including sweepstakes and contests).
“Community Builder allows our clients to
connect with potential brand evangelists in an unprecedented way,”
said Ian Schafer, CEO of Deep Focus. “The
flexible platform provides access to solutions and value propositions
that enable brands to engage with a new generation of consumers and the
freedom to update and manage communities in real-time. It’s
a powerful tool that can help build community literally -- and
figuratively.”
The Community Builder advertising platform will be available in the US
and builds upon MySpace's industry leading advertising model, which
includes customized communities, multi-platform integrated marketing
campaigns, and the new advertising platforms HyperTargeting and
SelfServe which empower users such as small business owners, bands, and
politicians to purchase, create and analyze the performance of ads
throughout the MySpace network.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture, and
making a positive impact on the world. MySpace has created a connected
global community by integrating web profiles, blogs, instant messaging,
e-mail, music streaming, music videos, photo galleries, classified
listings, events, groups, college communities, and member forums.
MySpace's international network includes more than 20 localized
community sites in the United States, Brazil, Canada, Latin America,
Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia,
India, Japan, and New Zealand. Fox Interactive Media is a division of
News Corp. (NYSE:NWS)(NYSE:NWS.A)(ASX:NWS)(ASX:NWSLV).
(a) Among the top 2000 domains comScore Media Metrix, March 2008. For
more information on comScore Networks, please go to http://www.comscore.com.