"Cup O' Mambo" Gives Social Media a Latin Buzz -- Mercury Mambo Launches Blog on Hispanic Marketing Trends
Professionals
interested in Hispanic marketing are starting their day with a fresh
Cup O' Mambo from Mercury Mambo, the premier Hispanic event marketing,
sales promotion and branding agency. With a track record of
representing America's most prestigious retail products, Mercury Mambo
publicly launches its way into the blog world with content that
provides the public and marketing professionals with the latest trends
in Hispanic marketing.
Austin, TX (PRWEB) -- Professionals interested in Hispanic marketing are starting their day with a fresh Cup O' Mambo from Mercury Mambo, the premier Hispanic event marketing, sales promotion and branding agency. With a track record of
representing America's most prestigious retail products, Mercury Mambo
publicly launches its way into the blog world with content that
provides the public and marketing professionals with the latest trends
in Hispanic marketing.
Music, film, culture and current trends (not chisme) are just a few of
the topics that will be featured in the blog, Cup O' Mambo, which is
being launched simultaneously with Mercury Mambo's new, social media
friendly Web site.
As marketers turn their focus on the increasing Hispanic market, "Cup
O' Mambo" will provide a daily dose for readers with regular posts
relevant to the Hispanic community. Austin-based Mercury Mambo is
kicking off their blog Mambo-style with a special music series
beginning in May, Austin's Latino Music Month. The posts will include
pictures, video clips and the latest trends in Austin's diverse Latino
music scene, which is becoming nationally recognized. Mambo will be out
in the field to provide their audience with up-to-the-minute
information on a range of musical acts from different genres, including
Norteņo, Tejano, Latin Alternative and Salsa, amongst others.
Mercury Mambo's launch into the Web 2.0 world will include RSS news
feeds and interactive features set to roll out in the summer. The
updated features will enhance the company's conversations with its
clients, consumers and extensive team of brand ambassadors in key
Hispanic markets throughout the country.
The Web site also incorporates the agency's favorite color, verde,
which is more than a color, it's a mission. The eco-friendly agency
recently did a green renovation of a new office building to account for
their expanding staff, a sign of growth that Mercury Mambo Agency
Partner, Liz Arreaga, says is a reflection of the marketplace.
"Hispanic consumers are not a 'one size fits all' demographic and they
continue to be a significant group for the American economy. As a
result, marketers are increasingly turning to agencies like ours who
can provide expertise and strategy to effectively reach the Hispanic
consumers from the bottom up," stated Liz Arreaga.
Mercury Mambo, whose motto is "Where Culture and Commerce Collide", is
excited about the blogging possibilities. "Our agency has been reaching
Hispanic consumers successfully since 1999. Having an online resource
to share our expertise, as well as our 'Mambo Magic', is exciting for
us," stated Becky Arreaga, Agency Partner.
Mercury Mambo, who represents top retailers such as Cadbury Schweppes
Americas Beverages plc, U.S. Cellular, The J.M. Smucker Company,
Anheuser-Busch, and Diageo, provides marketers with expertise in event
marketing programs and brand experiences that empower Hispanic
consumers. Cup O' Mambo fans can expect consistent posts that are rich
in experience and understanding of the Hispanic consumer and culture.
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