JuiceCaster Adds Location-Based Geotagging to its Mobile Social-Networking Service
New Feature Initially Launches for Qualcomm’s BREW Solution
LOS ANGELES--(BUSINESS WIRE)--JuiceCaster, the multi-award winning mobile social-networking service,
today unveiled location-based geotagging, developed initially for
Qualcomm’s BREW®
solution. With geotagging, JuiceCaster users can send pictures and
videos that automatically include their location to various
social-networking platforms, including MySpace, Facebook and Twitter.
JuiceCaster provides one-touch, real-time sharing of pictures and videos
directly from a camera phone to many social-networking and blogging
sites. Users update their status with pictures and videos captured on
their mobile phone using the wireless application. Through its new
location-based geotagging feature, JuiceCaster now allows individuals to
see a video’s location information, which can
be used as a friend-finding service. It also immediately notifies users
when someone updates their status in a nearby area.
“Location instantly adds context to social
communications. Knowing the location of a friend is just as important as
knowing what they’re doing,”
said Nick Desai, CEO and co-founder of Juice Wireless. “The
ability to geotag mobile videos on-the-go and easily share them with
friends and online communities such as MySpace, Facebook and Twitter
gives JuiceCaster the power to keep people constantly connected to their
networks.”
Since all uploaded pictures and videos are geotagged, users can also
look for content based on specific location criteria, making searching
for videos on JuiceCaster powerful and accurate. In addition, JuiceCaster’s
‘Who was here?’
feature enables individuals to see a list of pictures and videos
previously uploaded by friends and other people for a specific location,
as well as add their own pictures and videos to its history. Location is
only viewable by authorized friends and the feature can be turned off.
“We’re pleased
JuiceCaster has again pioneered a cutting-edge BREW application by
combining the widely-popular trend of social networking with
location-based geotagging,” said Kathy
Braegger, senior product manager and head of developer relations for
Qualcomm Internet Services. “JuiceCaster is
taking geotagging to the next level by creating an alternative way for
users to interact with and find friends.”
“Qualcomm’s BREW
was the perfect solution on which to build our new and groundbreaking
geotagging feature,” added Desai. “The
flexibility and scalability of the BREW solution not only greatly
enhances the social aspects of JuiceCaster that other mobile
social-networking applications don’t provide,
but it also allows us to monetize our applications quickly and
effectively.”
About JuiceCaster
JuiceCaster is made by Juice Wireless, Inc. Founded in 2004 as a mobile
marketing company, Juice delivered award-winning mobile marketing
solutions to brands ranging from Conde Nast from AOL to Sony to
Gillette. JuiceCaster – the creation of Juice
co-founders Dan Paik and Nick Desai – was
first launched in Sept. 2006. JuiceCaster is offered on-deck on Cricket
Wireless, Alltel, US Cellular and T-Mobile.
Juice Wireless is based in Los Angeles, CA and has 38 full-time
employees. Investors include Qualcomm, Citizen’s
Communications and 21 Ventures. In December 2007, Juice Wireless closed
its Series C funding round of $6M and won the coveted Industry
Achievement Award for Most Innovative Consumer Entertainment Service
from the Mobility World Congress. For more information please visit www.juicecaster.com.
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