Kaboose Launches First Series of New Widgets
TORONTO/PRNewswire-FirstCall/ -- Kaboose Inc. (TSX: KAB),
one of the largest family-focused new media companies in the world,
today announced the release of its first three web widgets. These and
upcoming widgets enable moms to take Kaboose.com and BabyZone.com
content and tools with them and make them a more intimate and
accessible part of their online experience. Craft Finder, Recipe Finder
and Growing Baby are just the first in a series of more than ten
releases planned for 2008. These widgets mark the beginning of a
multi-year initiative to syndicate and distribute the core consumer
features on the Kaboose family of sites out to the web at large.
Each month, Kaboose inspires and empowers millions of moms with its
fun craft ideas and family-friendly recipes. Now, not only can moms
enjoy this content on Kaboose.com, but also use the Craft Finder and
Recipe Finder widgets to find thousands of craft ideas and recipes
directly from their desktops, personal webpages or social networking
profiles.
The Growing Baby widget on BabyZone enables new moms to track the
progress of their pregnancy and growth of their new baby with
personalized weekly updates. BabyZone.com already delivers the most
engaging experience within the pregnancy/baby category. On average,
each of the expecting and new moms on the site viewed 30% more pages
and spent 50% more time with BabyZone.com than with the leading
competitor's site within the pregnancy/baby category (comScore, March
2008). The Growing Baby widget will make it even easier for new and
expecting moms to benefit from the over 100,000 pages of relevant
content on BabyZone.com based on their own personal timeline.
"Research shows that our properties attract moms who are
tech-savvy," said Craig Wallace, President and Chief Operating Officer
of Kaboose. "We recognize that they have very busy lives and have
specifically designed our tools and content to help them more easily
plan and organize their family experiences. Our widgets make it easier
than ever to access our content and services in whatever manner is most
convenient for them: directly from our sites, their desktops or their
personal webpages. These easy-to-use applications will further
strengthen our relationship with our moms and families, and continue to
provide a leading channel for advertisers to reach this highly coveted
audience."
A widget is a mini-application that users can add to their desktop
via the Yahoo!, Apple or MSN widget platforms, to their webpage or
blog, including Blogger, WordPress, TypePad, LiveJournal or iGoogle,
and to their social network sites, such as MySpace and Facebook, plus
several other places online.
All three widgets are available at http://widgets.kaboose.com/ and www.babyzone.com/widgets.
About Kaboose Inc.
Kaboose is one of the largest family-focused new media companies in
the world and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking,
and entertainment to education, Kaboose has the content and
applications to help parents plan and share their family life. Kaboose
owns some of the world's leading online properties targeting families,
including Bounty.com, BabyZone.com, Kaboose.com, AmazingMoms.com,
TwoPeasInABucket.com, BubbleShare.com, BirthdayInABox.com,
Funschool.com and Zeeks.com. Kaboose trades on the Toronto Stock
Exchange under the symbol "KAB."
Any reference to or use of third-party trademarks or tradenames in
this document shall not constitute and is not intended to indicate such
third party's affiliation with or endorsement of Kaboose Inc.'s
products or services.
This document may contain forward-looking statements relating to
Kaboose Inc.'s operations or to the environment in which it operates,
which are based on Kaboose Inc.'s operations, estimates, forecasts and
projections. These statements are not guarantees of future performance
and involve risks and uncertainties that are difficult to predict,
and/or are beyond Kaboose Inc.'s control. A number of important factors
could cause actual outcomes and results to differ materially from those
expressed in these forward-looking statements. Consequently, readers
should not place any undue reliance on such forward-looking statements.
Kaboose Inc. disclaims any intention or obligation to update or revise
any forward-looking statements, whether as a result of new information,
future events or otherwise.
Source: Kaboose Inc.
CONTACT: Jonathan Pollack, Chief Financial Officer, TEL:
(416) 593-3000
,
FAX: (416) 593-4658