Reality Digital to Showcase Brand-Focused Social Media Leadership at Four Upcoming Conferences
Founder and CEO to Discuss Social Networks and Broadband Platforms, Brand Personalization, Digital Asset Management, and Video Distribution
SAN FRANCISCO--(BUSINESS WIRE)--Reality Digital™, a leading provider of
brand-focused social media solutions for businesses, today announced
that Founder and CEO Cynthia Francis will be presenting at four key
conferences in May, including: The New Media TasteMakers Summit, Digital
Hollywood, Digital Asset Management & Marketing Operations Symposium,
and Streaming Media East Conference & Exposition.
Francis co-founded Reality Digital, an on-demand platform that enables
businesses to add cutting edge video sharing, social media and
networking features, as well as business tools to their digital media
initiatives. The company’s flagship product,
the Reality Digital Opus™ platform, applies a
software-as-a-service (SaaS) delivery model that can be rapidly launched
as either a brand new Web environment, or within an existing Web domain
to allow users to upload, manage and share digital video, audio and
images online. Reality Digital provides companies with the opportunity
to establish a dialog and foster a more intimate relationship with their
customers. The approach improves brand awareness, user loyalty, customer
retention and site “stickiness,”
as well as positively affecting advertising revenues. Reality Digital
customers include some of the leading players in media, publishing, and
online entertainment, including MTV Networks, ITV Local and Lonely
Planet.
As a pioneer in the field of online video management, Francis regularly
speaks at tradeshows throughout the year, including the four upcoming
May events:
-
The New Media TasteMakers Summit – May 2
in San Francisco, CA
Francis will participate in a panel discussion on “Social
Networks and Broadband Platforms” on Friday,
May 2 at 3 p.m. Food, design and regional city sites are perfect
examples of communities that benefit by adding rich media exchange
environments as well as mobile capabilities, increased distribution of
broadcast or professional content and live interactions such as chat,
forums or events.
-
Digital Hollywood – May 5 - 8 in Los
Angeles, CA
Francis will participate in a panel on “All
Video-All the Time: Next Generation in Media Technologies –
Broadband and Mobile – Content & Advertising”
on Thursday, May 8, at 11:05 a.m. Francis will be addressing the fact
that as video reaches into all sectors of the media space -- content,
the technology, the devices, the infrastructure -- the entire way that
companies and groups, large and small approach their work will alter.
The consumer is expecting to see all-video all the time and all
companies, big and small, from an in-house corporate communications team
to a giant magazine conglomerate; from a school newspaper to a TV
network; are going to have to implement multi-platform video 24/7 if
they wish to break through the noise and serve their customer base
better.
-
Digital Asset Management & Marketing Operations Symposium –
May 12-13 in New York, NY
Francis will lead a presentation on “Social
Media and User-Generated Content: Extending the Value of Digital Asset
Management and Enterprise Content Management”
on Tuesday, May 13, at 9:40 a.m. Francis will explore the technical and
legal challenges as well as the overall value of solutions that leverage
a company’s media assets and enable them to
thrive by applying context and community. In addition, she will be
moderating a panel on “Inviting the Public to
Play with Your Brand: A Panel Discussion” on
Tuesday, May 13, at 11 a.m.
-
Streaming Media East Conference & Exposition –
May 20-21 in New York, NY
Francis will participate in a panel discussion on “Evaluating
and Choosing the Right Methods of Video Delivery”
on Wednesday, May 21, at 3:15 p.m. Attendees will learn the various
methodologies for content distribution, as well as the pros and cons of
each type. Speakers will also discuss which methodologies apply best to
which platforms and geographic locations based on type of content,
length and format of video, and target audiences. Panelists will also
provide guidelines and formulas for determining the best single and/or
hybrid solution for online video distribution needs.
About Reality Digital
Reality Digital (www.realitydigital.com)
is a Software-as-a-Service (SaaS) platform that enables businesses to
enhance their Web presence through the implementation of social media
and video collaboration tools. Reality Digital customers include some of
the leading players in media, publishing, and online entertainment,
including MTV Networks, ITV Local and Lonely Planet. Comprised of an
executive team with over 15 years of experience in creating innovative
video technologies for Fortune 500 companies, Reality Digital continues
to leverage its knowledge and expertise in the social media space by
allowing businesses to build and maintain a constant dialogue with their
customers. For more information, visit www.realitydigital.com.
Reality Digital Opus is a trademark of Reality Digital. All other
trademarks mentioned in this document are the property of their
respective owners.
Reality Digital, Inc.
Cynthia Francis, 
415-503-3959
cfrancis@realitydigital.com
or
Sterling
Communications, Inc.
Tiffany Anderson, 408-884-5163
tanderson@sterlingpr.com