Europe's leading
conference and trade show for digital marketing - Online Marketing
Düsseldorf (17 - 18 September 2008) will be more diverse than ever: New
themes such as mobile, IPTV, blog and viral marketing as well as the
presence of full-service Internet agencies will give an important boost
to the show's concept. With a number of new exhibitors from Germany and
increasingly from abroad, the show covers the whole spectrum of digital
marketing. The main themes of the previous years such as online
advertising, performance marketing, media, market research as well as
online services will remain the driving forces for this lead industry
event.
Düsseldorf/ Germany (PRWEB)
June 20, 2008 -- This year, Europe's leading conference and trade show
for digital marketing -Online Marketing Düsseldorf (17th - 18th
September 2008) will be more diverse than ever: New themes such as
mobile, IPTV, blog and viral marketing as well as the presence of
full-service Internet agencies will give an important boost to the
show's concept. With a number of new exhibitors from Germany and
increasingly from abroad, the show covers the whole spectrum of digital
marketing. The main themes of the previous years such as online
advertising, performance marketing, media, market research as well as
online services will remain the driving forces for this lead industry
event.
Three months ahead of opening day, the organiser company, Igedo, can
already draw its first conclusions: by mid-June 2008, 20% more
exhibitor space has been sold compared to the previous year (10,939 sqm
so far for 2008 compared with a total of 9,504 sqm in 2007), a result
that tops the organiser's forecast.
Not least because of the extended thematic event programme, this year's
show is highly attractive for an increasing number of new exhibitors:
Internet agencies (e.g. Syzygy, Denkwerk, Clickactivities), mobile
marketing companies (e.g. Yoc, Cellular, Net Mobile) and IPTV/WebTV
specialists (such as TV1.de) have already registered for the show,
which confirms that Digital Marketing is becoming more and more
diverse. But of course, companies from other online and mobile
marketing areas such as e-Commerce or media companies continue to
maintain a strong presence at the show.
Diversification in Digital Marketing Continues
"At the end of the day, it is the industry itself that defines the
key trends and themes," said Alexander Felsenberg, Director of
Tradeshows New Media at Igedo Company. "With our event, we offer a
unique platform for exhibitors and visitors to discover the whole range
of digital marketing."
The variety of exhibitors from all kinds of industry sectors is an
indication on how diverse the market for digital marketing has become.
"Online Marketing is certainly an important part of Digital Marketing,
but only a part of it," Mr. Felsenberg added. In comparison: 7% of the
exhibitors in 2007 were active in online marketing; in 2008 this figure
increased to more than 10%.
The conference programme will also reflect the extended thematic
variety. For example, a series of presentations will focus on the theme
"TV meets Web". Amongst others, T-Home (T-Online's combined
phone-TV-Internet offer) and Zattoo (TV on the PC) will present their
applications. In addition, a recently conducted podcast study will be
presented. There will be a special panel on Mobile Marketing in the
forum on the first day of the conference. Next to a series of case
studies, the latest results of the workgroup "Mobile in the BVDW " will
be presented. Mr. Mark Wächter, chairman of the workgroup and newly
elected member of the Global Board of Directors of the "Mobile
Marketing Association" (MMA) stated: "Amongst others we will present
the Mobile Compass - the first guide for the mobile medium."
The topic Social Communities will be also very high on the agenda of
the conference. The most important developments in international
comparison and new ways of commercialisation (Case study from StudiVZ )
will be discussed.
Online Marketing Düsseldorf 2008: A Top-Class Reflection of What's Going on in the Industry
"Specifically for companies that advertise online, the Online Marketing
Düsseldorf show is the most important event of the year for Digital
Marketing," added Alexander Felsenberg. "Visitors can rest assured that
the whole industry will be there and we do our utmost to offer to all
exhibitors and visitors an excellent event."
In order to ensure a top quality event, the organisers of the show
offer a series of new services: pre-matchmaking with the possibility to
set-up appointments in the run-up to the exhibition and an extended
invitation management will help to make the visit of the show more
efficient, effective and pleasant.
About Online marketing düsseldorf:
Online marketing düsseldorf
is Europe's leading digital marketing tradeshow and the MUST event of
the year for all decision makers and leaders in the area of online
marketing and advertising, media and ecommerce. The 2008 show combines
a compelling conference program (5,800 attendees) with a high-profile
exhibition, and is taking place from 17 - 18 September 2008 in
Düsseldorf/ Germany. It is being organised by IGEDO Company, a renowned
trade fair organiser in Germany and Europe. www.igedo.com