Social Media Portal

SEATTLE--(BUSINESS WIRE)--Visible Technologies:

• Visible Technologies, an industry leading provider of social media monitoring and engagement solutions, today announced Rowland Hanson will join the company’s advisory board to provide strategic counsel.
• Visible Technologies provides brands, including Microsoft, Dell, Panasonic and Hormel, the ability to bolster brand reputation, build revenue and measure the success of social media engagement. The company’s TruCast®2.0 social media monitoring and engagement platform launched in May 2008.
• Rowland’s depth of experience and strong industry insight will enable Visible Technologies to provide clients with an even more integrated approach to its comprehensive online brand management solutions.
• Rowland is CEO of The HMC Company and Chairman of CRH & Associates, where he consults with leading companies on business development and communications strategy for a wide range of industries.
• Prior to founding the HMC Company and CRH & Associates, Rowland served as Vice President of Corporate Communications for Microsoft Corporation, where he developed and executed the company's branding strategy, including the naming and launch of products such as Microsoft Windows.
• Before joining Microsoft, he was Vice President of Worldwide Marketing for Neutrogena Corporation, a cosmetics and skin care company with a successful brand management strategy that enabled the company to grow exponentially, before being acquired by Johnson & Johnson.

QUOTES

“Given Rowland’s notable background driving some of the most successful brand-building campaigns, we’re pleased he’s joined Visible Technologies to provide strategic advice and industry insight as we experience rapid growth. Rowland’s expertise in branding and global brand management increases Visible Technologies’ lead as the foremost provider of online social media monitoring and engagement solutions.” – Adam Selig, CEO, Visible Technologies

“Today the need for social media expertise and actionable intelligence regarding online influencers is essential to building a brand in any industry. Visible Technologies delivers the most robust solution I have found to help brands interact effectively with social media conversations. Without it, you are flying blind.” – Rowland Hanson, advisor, Visible Technologies

SUPPORTING RESOURCES

Visible Technologies

http://www.visibletechnologies.com

TruCast®

http://www.visibletechnologies.com/solutions/trucast.php

TruView^TM

http://www.visibletechnologies.com/solutions/truview.php

Upcoming Events

http://www.visibletechnologies.com/news/events.php

VisInsights Blog

http://www.visinsights.com

About Visible Technologies

Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

Visible Technologies
Blake Cahill, 206-838-1178
blake@visibletechnologies.com
or
for Blanc & Otus
Meredith Obendorfer, 415-856-5167
mobendorfer@blancandotus.com