LOS ANGELES--(BUSINESS WIRE)--Sometrics (http://www.sometrics.com),
the first company to create analytics and ad serving solutions expressly
for the social web, today announced that 1,000 developers are now using
its analytics tools.
Sometrics reached this milestone “because
developers trust us to give them detailed social intelligence that helps
them make money with their applications or social networking communities,”
said co-founder and CEO Ian Swanson. “Sometrics
is a reliable and trusted partner that really cares about helping
developers be more successful.”
Sometrics delivers social intelligence – a
deep understanding of who’s doing what within
social networking websites and applications, and a way for developers to
use that information to boost traffic and make more money. Some
developers participating in Sometrics’ beta
test have reported 200 percent growth in traffic. Developers can use the
company’s analytics tools across multiple
social networks, including Facebook, MySpace, Hi5 and Bebo. Its standard
API also works on any community-based website.
“The key to monetizing the social web is to
couple the analytics tools, which help us understand the audience, with
an ad serving platform that can hyper-target based on the data we’ve
aggregated,” said Swanson. “We’re
the only ones to build those tools expressly for social sites and
applications, and that makes a difference. We’re
proving that it’s possible to hyper-target
and make money in the social web, and we’re
thrilled to do that for our developer partners.”
Dank Apps (http://www.dankapps.com)
develops top Facebook applications, like the LOTTO app, with millions of
installs. “Sometrics has been extremely
valuable in helping us understand our application userbases,”
said Jason Beckerman, Dank Apps CEO. “By
having instant, real-time access to demographics and sociographics, we
are able to sell advertising at much higher prices. In addition, this
information allows us to tailor messaging and application functionality
to meet the needs of specific user sets. Without Sometrics, we would
surely be flying blind.”
About Sometrics
Sometrics is pioneering social intelligence –
combining deep, relevant social analytics with
precision-targeted ad serving/social branding capabilities to
help developers and brands monetize the social web. Founded by
developers, Sometrics is the first to tailor its analytics and ad
serving solutions to focus on social networking platforms and
applications. It provides the most relevant and effective audience
analysis available, helping developers and brands better understand who’s
doing what within the major social networking communities and
ultra-targeted niche sites. While still in beta, Sometrics has more than
1,000 developers using its analytics tools across multiple social
networks; some beta testers have reported 200 percent growth in traffic.
Sometrics is the first recipient of capital from The Mail Room Fund, an
investment consortium that combines big Hollywood (the William Morris
Talent Agency) with Silicon Valley (Accel and Venrock). Its first
funding round also included AT&T and Greycroft Partners. Sometrics is
based in Los Angeles.