New Agreement to Deliver Exclusive Gaming Content to AT&T Customers, Premiering First on Mobile Devices
DALLAS, (PRNewswire-FirstCall) -- Starting today, gamers
searching for their own personal universe need not wait any longer as
the intergalactic Spore(TM) Origins from Electronic Arts Inc. (NASDAQ:ERTS)
has just invaded a mobile device near you. AT&T Inc. (NYSE:T)
today announced that its gaming organization has reached an agreement
with EA and EA Mobile to bring exclusive Spore game content to AT&T
wireless customers and to AT&T High Speed Internet customers.
AT&T's agreement with EA will provide both AT&T's wireless
customers and AT&T High Speed Internet customers with exclusive
Spore content including:
-- Spore Origins: Designed specifically for mobile phones, Spore
Origins is now available exclusively on AT&T mobile devices until
September 4, 2008
-- Spore Giveaway Offer: Beginning with pre-orders today and running
until September 20, 2008, AT&T will be offering a complimentary
copy of the full downloadable PC versions of Spore to new AT&T High
Speed Internet customers
-- Spore Creature Creator: Free PC download of the AT&T edition
of the Spore Creature Creator Demo (the creature design tool) which
includes exclusive content.
Just as AT&T offers gamers multiple platform choices, Spore,
designed by The Sims(TM) creator Will Wright, offers them multiple ways
and platforms on which to play the game. Armed with a wealth of
creative tools to customize nearly every aspect of their universe,
including creatures, vehicles, buildings and even UFOs, Spore players
create and evolve life, establish tribes, build civilizations, sculpt
entire worlds and explore a universe filled with creations made by
other gamers.
Spore hits North American stores September 7 for the PC and Mac
along with Spore Creatures on Nintendo DS(TM). Spore Origins for the
iPhone(TM) and additional mobile carriers will be available September
4, 2008.
"The Spore launch has been highly anticipated among the gaming
community, and we are excited to have been able to expedite its
delivery to our mobile customers," said Mark Collins, vice president,
consumer products, AT&T Mobility.
"AT&T's comprehensive suite of communications services presents
the uniquely exciting opportunity to take entertainment content to a
higher level of user experience," said Glenn Broderick, AT&T
executive director of gaming. "Spore is nothing short of a cultural
phenomenon in the making, and we are thrilled that our relationship
with EA gives our customers unmatched access."
"EA's excited to extend our relationship with AT&T beyond mobile
devices for the first time," said Adam Sussman, vice president of
Publishing, Americas and Asia, EA Mobile. "This is a great opportunity
to bring Spore Origins to AT&T mobile consumers now, in addition to
Spore content to AT&T online consumers when the PC game launches in
September."
According to Parks Associates, roughly 150 million people are
playing connected games -- 41 million of which play on wireless devices
-- making them a key growth driver for both the gaming industry and for
AT&T.
Whether playing on their PCs, TVs or mobile devices, AT&T is
committed to innovating the way gamers enjoy their favorite games.
AT&T is uniquely positioned to offer its customers connected,
cross-platform experiences on all three of those screens, and this
agreement is the first in what will be a series to help drive that
innovation.
Spore Origins is now available on more than 50 mobile devices. There
are three ways that AT&T mobile customers can download Spore
Origins: 1) By accessing the AT&T Mall from their phone's main menu
and clicking 'Shop Games', 2) By visiting http://www.att.com/spore online, or 3) By texting SPORE to 386.
To download the free AT&T edition of Spore Creature Creator demo, visit http://www.att.net/spore.
AT&T Inc. (NYSE:T)
is a premier communications holding company. Its subsidiaries and
affiliates, AT&T operating companies, are the providers of AT&T
services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business
communications services and the nation's leading wireless, high speed
Internet access and voice services. In domestic markets, AT&T is
known for the directory publishing and advertising sales leadership of
its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T
brand is licensed to innovators in such fields as communications
equipment. As part of its three-screen integration strategy, AT&T
is expanding its TV entertainment offerings. In 2008, AT&T again
ranked No. 1 on Fortune magazine's World's Most Admired
Telecommunications Company list and No. 1 on America's Most Admired
Telecommunications Company list. Additional information about AT&T
Inc. and the products and services provided by AT&T subsidiaries
and affiliates is available at http://www.att.com/.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the Company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic Arts
markets its products under four brand names: EA SPORTS(TM), EA(TM), EA
SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net
revenue of $3.67 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site is http://www.ea.com/. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/.
(C) 2008 AT&T Intellectual Property. All rights reserved.
AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated
companies.
EA, EA SPORTS, EA SPORTS Freestyle, POGO, EA Mobile, The Sims and
Spore are trademarks or registered trademarks of Electronic Arts Inc.
in the U.S. and/or other countries. Nintendo DS is a trademark of
Nintendo. iPhone is a trademark or registered trademark of Apple
Computer, Inc.
Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
Source: AT&T Inc.
CONTACT: Christian Averill, +1-212-453-2341, Wireless, +1-917-679-8818,
christian.averill@fleishman.com, for AT&T Inc.
Web site: http://www.att.com/