BLOOMINGTON, Ind., (PRNewswire) -- DropToMe.com
is a new website that utilizes a fun and easy drag and drop interface
to allow users to create lists of the things they like and share their
lists with their friends all while receiving personalized
recommendations of products they'll love. The site was built around the
idea that people like to ask their friends what they like. They ask to
make a connection, to try something new, or to avoid a bad experience.
DropToMe.com is designed to bring those meaningful connections online
and help users establish new friendships with people who share their
tastes.
Andrew Vincent, the President of Adora Interactive Corporation, the
company behind DropToMe.com, talked a bit about why DropToMe.com came
about: "We love discovering new things: that new book that we can't put
down, that new single that we just can't stop listening to, or that new
movie that changes the way we look at things. It gets us excited. Even
more, we love sharing our discoveries and the experience of finding
that perfect 'something' with our friends. We want to bring that
experience online and share it with everyone. Our outstanding
recommendation engine points users towards products that we know
they'll love, and our drag-and-drop interface makes sharing fun."
DropToMe.com has developed a proprietary algorithm that delivers
wonderfully accurate recommendations. The recommendation engine was
developed after Adora Interactive's mathematician became frustrated
with the irrelevant recommendations offered by a major e-commerce site.
DropToMe.com's algorithm is able to provide such accurate
recommendations by focusing on comparisons rather than rankings,
matching users based on their product lists. This also allows for
social networking based on shared interests. All of these features are
free to all DropToMe.com users.
Adora Interactive Corporation was founded by three Indiana
University Kelley School of Business MBA students: Andrew Vincent,
Stephen Wolff, and Justin Chafe. The founders frequently used the
Johnson Center for Entrepreneurship and Innovation at the Kelley School
of Business as a resource as they developed the company. Adora
Interactive Corporation and DropToMe.com were mentioned in the April
2008 issue of Entrepreneur Magazine in an article discussing the Kelley
MBA program.
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.
Source: Adora Interactive Corporation
CONTACT: Andrew Vincent, +1-812-606-8544, avincent@adorainteractive.com,
or Stephen Wolff, swolff@adorainteractive.com, or Justin Chafe,
jchafe@adorainteractive.com, all of Adora Interactive Corporation
Web site: http://www.droptome.com/
