Memelabs, the
user-generated video contest platform company, today announces the
release of a custom version of memelabs to help non-profit
organizations and charities easily create and manage User Generated
Video (UGV) campaigns online. The company is rolling out a pilot
version of the new platform for Apathy is Boring, a Canadian
non-partisan project that uses art, media, and technology to encourage
active citizenry.
Vancouver, BC (PRWEB) -- Memelabs,
the user-generated video contest platform company, today announces the
release of a custom version of memelabs to help non-profit
organizations and charities easily create and manage User Generated
Video (UGV) campaigns online. The company is rolling out a pilot
version of the new platform for Apathy is Boring, a Canadian non-partisan project that uses art, media, and technology to encourage active citizenry.
Memelabs helps organizations promote viral video marketing that gain
targeted exposure for marketing campaigns online, such as the
successful viral video contests the company launched for Wells Fargo,
Intrawest, Texas Instruments and Garden State Life.
In three easy steps marketers have a fully customized video contest ready for launch.
- Design:
the customer can supply its own design or the Memelabs team works with
the client to create a design; a fully customizable CSS with 100% share
of brand.
- Integration: the Memelabs team applies the design
to its contest platform, and can advise on and implement additional
social media outreach strategies.
- Promotion: the Memelabs
team helps to get the word out through social media tools, such as
blogs, newsletters, bookmarks to its user base of over 100,000 people
and partnerships with 40 film schools. These are film makers and
enthusiasts who have previously signed up and participated in memelabs
contests.
Once the contest is up and running, videos are submitted by consumers
for voting and ranking by the user base. Memelabs constantly monitors
video submissions, rankings and commentary to ensure no fraudulent or
offensive activity takes place. In addition, this version gives
customers access to the back-end platform from which clients can manage
campaign details.
"We chose to integrate memelabs into our National Video Contest as
it was the perfect medium to reach our target demographic, Canadian
youth, in an engaging and user friendly online environment. We've also
received an incredible amount of support from memelabs, whether in site
development, marketing strategy, and content management, making our
campaign a cinch to update and maintain," comments Apathy is Boring's
Development Coordinator Adrienne Smith. "Memelabs' commitment to the
Apathy is Boring cause has made them a perfect partner for us and we
look forward to our continued collaboration."
Apathy is Boring wants young Canadians to grab their video cameras
and cell phones and tell their vision for the next 250 years of Canada
and enter this in an online contest at the Apathy is Boring contest site.
Running July-September, 2008, one national contest winner will receive
a grand prize: a trip to Halifax for the winner to attend and showcase
their video during a Youth Dialogue hosted by Her Excellency the Right
Honourable Michaëlle Jean, Governor General of Canada, on September
20th. More information on the Governor General's Youth Dialogues is
available at www.citizenvoices.gg.ca. The winner will also receive backstage passes to the Apathy is Boring Concert featuring artists ill Scarlett.
"New conversations are emerging online between organizations and
consumers and as social media has now become part of the mainstream,
organizations are looking for new ways to engage with its customers,"
comments Dario Meli, co-founder and partner, memelabs. "Memelabs
creates this bridge - engaging, encouraging and supporting positive
interaction and inspiring community development. All we ask of
organizations is to bring their marketing idea and we'll put it into
action."
About memelabs
Memelabs
is the first platform for companies to effectively roll out
consumer-generated online video contests to gain brand loyalty in the
Web 2.0 world. Easily and efficiently marketers can take advantage of
the growing social marketing trends of consumer online video
production, viral video marketing and consumer participation in online
contests.
For further information, please contact:
Asa Zanatta
SPIRIT Communications