Aaron Strout to Join Industry Expert Panel to Address the Business
Impact of Social Media on July 15 at DLA Piper in Boston
BURLINGTON, Mass.--(BUSINESS WIRE)--Mzinga,
the leader in business social media and learning solutions for the
workplace, marketplace, and extended enterprise, today announced that
its Vice President of Social Media, Aaron Strout, will join other
industry leaders on the MITX panel “Social
Media: Lead Generation: The Business of Using Blogs, Podcasts, Message
Boards and Facebook” on July 15 at DLA Piper
in Boston.
Social media tools are increasingly gaining traction as an effective
means of driving awareness, building online relationships, and
generating leads for business. During this panel, Strout will discuss
how to use these tools in conjunction with traditional marketing to
build reputation, encourage conversation and convert these activities
into viable sales opportunities.
Attendees are encouraged to bring their own examples of current and
planned social media initiatives to share and review with panelists.
Panel participants will turn real-life questions into strategies and
steps for implementing and driving adoption of social media. In addition
to Strout, panel participants include industry luminaries such as Chris
Brogan, VP Strategy & Technology, CrossTech Media, Co-Founder, PodCamp;
Brian Halligan, CEO, Hubspot; and Chris Penn, CTO, Student Loan Network,
Co-Founder, PodCamp.
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Who:
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Aaron Strout, Vice President, New Media, Mzinga
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What:
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MITX panel Social Media: Lead Generation: The Business of Using
Blogs, Podcasts, Message Boards and Facebook
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Where:
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DLA Piper, 33 Arch Street, 26th Floor, Boston
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When:
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July 15, 2008 from 8 a.m. to 10:00 a.m.
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More Info:
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http://www.mitx.org/events/1417.cfm
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About Mzinga
Mzinga is the leading provider of business social media solutions that
drive growth, innovation, and learning. Its combination of highly
scalable technology, rich domain expertise, and moderation services
enables businesses to harness the collective intelligence of employees,
customers, and partners to achieve tangible business results. Marketing,
customer service, and human resources professionals deploy Mzinga’s
“pervasive community”
solutions to achieve higher revenues, lower costs, greater workplace
satisfaction, and improved customer support.
Mzinga, whose name means “beehive”
in Swahili, is headquartered in Burlington, Massachusetts. With 14,000
communities under management, Mzinga services more than 1 billion
monthly page requests from 27 million users in 160 countries worldwide.
Mzinga’s marquee list of customers includes
such global brands as ABC, AOL, ESPN, CBS.com, iVillage, Chevron
Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential
Financial, Deutsche Post World Net, United Nations Development
Programme, and Depository Trust & Clearing Corporation.
To learn more about Mzinga, visit www.mzinga.com.
To join the conversation, visit http://www.mzinga.com/blogs/
Contacts
For Mzinga
Rebecca Parkhurst, 603-864-8572
mzinga@perkettpr.com