Top tech-savvy PR practitioners share tips on how to supercharge press releases in the Web 2.0 era--Thursday, August 7th, 2008
(PRWEB) -- PR and marketing professionals who want to learn new
online practices for reinventing traditional press releases and
boosting impressions, will discover inside strategies at a new audio
conference from Bulldog Reporter's PR University. Attendees will come
away with actionable steps on how to use a "social media press release"
format that helps increase visibility online and in traditional media.
This exclusive, dial in PR University audio conference
takes place on Thursday, August 7th, at 1PM EDT (noon, CDT, 11AM MDT;
10AM PDT). It features a panel of five tech-savvy PR veterans
representing some of the most recognized companies on the forefront of
PR technology:
- Patrick Darling, Online Media Relations Manager, Intel
- Greg Jarboe, President, Co-Founder, SEO-PR
- Brian Solis, Principal, FutureWorks PR
- Paul Furiga, ABC, President, WordWrite Communications
- Sarah Skeric, Vice President, Distribution Services, PR Newswire
This
90-minute interactive call will give public relations professionals a
workable blueprint for crafting "smart releases"--and a practical guide
for incorporating new media techniques such as SEO, RSS feeds, digg,
del.icio.us and even track-backs into their PR writing and
communications programs for greater reach and results. PR practitioners
will discover a range of both cutting-edge and venerable strategies for
composing breakout releases that vibrate with energy and boost
placement. Here are some of the practical and immediately-applicable
techniques attendees will cover in this audio conference:
- New
Paradigms & Possibilities: How SEO, video, audio, photos,
multimedia, social network sharing and social media feedback mechanisms
can increase your news' "findability" and online footprint
- Anatomy
of Superior Press Releases: Blueprints and proven templates for
successful traditional and non-traditional "smart" releases
- SEO
Fundamentals: How to conduct keyword research--plus online tools and
new techniques for finding your company or brand's keyword sweet spot
- Word
counts, hyperlinks, headline writing rules and other SEO guidelines for
optimizing press release copy without alienating readers
- Social
Media Tools and Templates: What a social media news release is (and
isn't) and how it differs from a traditional press release
- Real-life examples and secrets of successful social media news releases
Attendance at Bulldog Reporter's PR University audio conference costs
$299 per telephone site. Participants in the 90-minute call will be
able to pose specific questions for the panelists at several junctures
during the discussion. Attendees of PRU University conferences receive
one credit toward PRSA accreditation maintenance. Registration also
includes an up-to-the-minute conference manual and a full transcript.
For more information on taking part in the event, go to our
conference home page or phone toll free: 1-800-959-1059.