SAN FRANCISCO & LONDON--(BUSINESS WIRE)--Whether bloggers are looking for an image to use with the latest gossip
on Lindsay Lohan or are simply wanting to post a tidbit about the
Beckhams or Justin Timberlake out and about in Hollywood, they can now
go to www.picapp.com and get
up-to-the minute celebrity photos from the Splash News and Picture
Agency to accompany their blog post or article.
PicScout, which developed and operates PicApp, and Splash News have come
together to offer bloggers and other online publishers premium, licensed
images to enhance news and creative content at their sites, while at the
same time, addressing content owners’ usage
tracking and copyright concerns.
“Making Splash content available through
PicApp offers an innovative way for thousands of blog sites to enter the
content license market by utilizing our images with PicApp’s
ad-funded technologies and in turn, exposes our rich database of images
to millions of people,” Gary Morgan, CEO,
Splash News, said. “Splash teams with PicApp
to reduce online piracy and to create a new media revenue stream for its
contributors.”
Adding Splash content to PicApp’s broad image
library brings PicApp closer to being the de facto “one-stop-shop”
for the widest range of images for bloggers, in many popular categories,
including sports, technology, fashion – and
now, more than ever, entertainment.
“We’ve had quite a
bit of feedback from our online publisher community that suggests that
celebrity/entertainment images are difficult for them to attain,
primarily due to the high licensing costs and the importance of the
delivery timeliness,” Eyal Gura, CEO,
PicScout, said. “Working with Splash gives
online publishers easy access to Hollywood celebrities –
photos that they couldn’t afford before.”
PicApp also offers an image RSS feeder that allows bloggers to pre-set
the images they are interested in and get alerts through the RSS tool
when new images matching their criteria are uploaded to PicApp.
PicApp is currently in beta. Other news and photo agencies licensing
images to PicApp include, among others, Getty Images, Corbis and Image
Source. Once at www.picapp.com,
bloggers can select from the wide range of images and use them for free
adjacent to a news post or editorial content on their sites. When the
image is streamed from the PicApp servers, it comes with a non-intrusive
ad that provides a monetization tool on the content owner’s
behalf.
About PicScout
PicScout (www.picscout.com) is
the leading technology services provider to the digital content
industry. For years, the company’s flagship
ImageTracker™ has been the industry standard
application for helping visual assets owners control and monitor the
distribution of their proprietary images across all media. PicScout
headquarters are in San Francisco. The company has a development and
operations center in Herzelia, Israel.
About Splash News
Splash is the leading independent entertainment news and picture agency
in the world. Splash brings the hottest, most up-to-date Hollywood
stories, videos and photos to millions of people in more than 55
countries around the world on all media platforms. Splash operates out
of offices in London, Los Angeles, New York and Florida. For more
information, visit www.splashnews.com.
Technorati tags: PicApp,
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for blogs, breaking
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images
Contacts
Media Contact:
Corinne Litchfield
The Bohle Company
(for PicApp)
310-785-0515, ext. 231
Corinne@bohle.com