SAN FRANCISCO, (PRNewswire) -- socialmedia.com announced
today that Vice President of Marketing and Business Development Eddie
Smith will speak on a panel outlining the future of behavioral
targeting at OMMA Behavioral in San Francisco, CA at the Hotel Nikko on
Monday, July 21, 2008. This one day conference explores how user
profiling and tracking influence all aspects of online marketing,
content and retail.
New research methods for tracking, profiling and predicting user
behavior are reshaping the online experience into meaningful
interactions. At this event, industry experts will delve into the core
of behavioral targeting and how advertising networks have the
opportunity to leverage data to customize outreach and optimize
consumer engagement into new digital technologies.
These innovative platforms have the potential to bring a new kind of
behavioral data into the mix. With new technologies and social networks
come new sensitivities about managing personal data and education to
achieve scale and ROI. Mr. Smith will participate on the panel, "Out of
the Black Box: BT's Next Practices." This session will focus on
expanding behavioral targeting practices of tracking user content
consumption outside the typical online ad network of search and
display, into email, mobile advertising, widgets and social media.
Content and marketing has become more portable and customizable by
users, and panelists will share new targeting techniques available to
offer consumers relevant and authentic messages and how to expand and
engage current case studies, media planning and privacy polices for
beneficial targeting.
The panel is moderated by Roman Bukary, VP of Marketing and Business
Development of Truviso. Mr. Smith is joined by Bill Flitter, CEO of
Pheedo, Dorion Carroll, VP of Engineering of Technorati, Elgin Kim,
Head of Sales, West, for Nokia Interactive, and Dave Martin, Director
of Interactive Media, Ignited Media. The panel takes place at 12:15
p.m. PDT in the Nikko Ballroom.
For more information about this event, please visit: http://www.mediapost.com/events/ommabehavioral/
About the Speaker:
Eddie Smith is the Vice President of Marketing and Business
Development at SocialMedia Networks. An experienced business
development professional who has successfully built businesses within
the online advertising industry, Eddie plans, organizes and manages the
marketing functions required to achieve growth, profitability and
visibility while maintaining brand message continuity worldwide.
Prior to socialmedia.com, Eddie was the vice president of digital
marketing at WebTrends. He has significant expertise marketing and
selling into Internet Retailer Top 100 advertisers along with the
world's largest digital advertising agencies. Previously, he headed up
business development with NexTag and held management positions with
USADATA, DoubleClick and Reuters Marketing Information.
About socialmedia.com:
socialmedia.com enables developers of social media applications to
monetize their traffic by providing marketers with the ability to
advertise within applications. The company had created the SocialMedia
Advertising Platform, which currently reaches over 30M unique users per
month by delivering ads on applications running within Facebook, Bebo,
Hi5 and Myspace. SocialMedia.com has learned what developers and
advertisers need first-hand, having internally produced hit Facebook
applications such as FoodFight (throw virtual food at your online
friends) and Happy Hour (send that friend a virtual cocktail), which
have been installed by over 10 million consumers. socialmedia.com is
based in Palo Alto and San Francisco, CA, with a seasoned leadership
team that has been building businesses in the online advertising space
for the past 10 years. Interested in joining the conversation? Please
visit: http://www.socialmedia.com/
Photo: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: socialmedia.com
CONTACT: Hollis Guerra of blast! PR, +1-919-833-9975, ext. 14,
hollis@blastpr.com, for socialmedia.com
Web site: http://www.socialmedia.com/