The Search Monitor
releases three automated monitoring utilities to watch advertisers on
sponsored search, blogs, landing pages, and social media: Competitor
Monitor, Trademark Monitor, and Affiliate Monitor. Tools are designed
for use by SEM and SEO marketers, affiliate managers, and legal
compliance teams.
Pittsburgh, PA (PRWEB) -- The Search Monitor
("TSM"), an online monitoring service that tracks competitive
advertiser activity on paid search, blogs, news, and web sites,
announces the product release of three new automated monitoring
utilities: Competitor Monitor, Trademark Monitor, and Affiliate
Monitor.
With this launch, interactive agencies, SEM and SEO marketers,
affiliate managers, and legal compliance teams gain critical insight
into search marketing strategies, affiliate activities, trademark
infringement, and brand buzz. The Search Monitor offers important
information that can only be gained by careful 24x7 automated
monitoring, and surfaces the information in 3 easy to use reporting
sections:
1. Competitor Monitor gives insights into competitive bidding
strategies, competitor market share and visibility, ranking on
sponsored search, ad copy strategies, and promotions like free
shipping, trials, or sales.
2. Trademark Monitor eases the tasks associated with reputation
management by auto-detecting advertisers sponsoring branded keywords,
use of trademarks and slogans in ad copy and display urls, and brand
buzz on blogs, news, and web sites.
3. Affiliate Monitor simplifies oversight of affiliate programs by
auto-identification of affiliates using sponsored search to detect
violations of rank requirements, keyword restrictions, ad copy
requirements or restrictions, and landing page copy requirements or
restrictions.
Search engine marketing has become a critical component for
advertisers. According to the Search Engine Marketing Professional
Organization (SEMPO), North American advertisers spent $12.2 billion on
SEM in 2007 and that figure is estimated to more than double to reach
$25.2 billion by 2011. The Search Monitor was developed to provide the
tools necessary to optimize the sizable investments being made in this
medium and to protect brands from competitive threats.
"There is a big problem in the industry known as 'Piggybacking'
which is when smaller advertisers use the trademarks or slogans of
bigger advertisers in ad copy or display urls to lure consumers into
clicking on their ads", says Shaun Martinec, a TSM founder. "For our
larger brand clients, we have discovered as many as 1 in 10 competitors
engaging in this practice. We were quite alarmed to learn that some
violators are parked domains, phishing, and spyware sites. With The
Search Monitor, our clients are able to catch these activities and
react quickly."
Another advantage of having a monitoring tool such as The Search
Monitor is that marketers and agencies can glean insights into
competitive online advertising campaigns including ad copy, promotional
offers and ad placement strategies. This has proven to be invaluable
information to many of the clients already using The Search Monitor.
"When we started using The Search Monitor, we envisioned it as a nice
add-on. We were surprised when it rose to a critical component of our
offerings - it is now a Must Have " says Troy Lerner of The Booyah Agency.
About The Search Monitor
The Search Monitor is comprised of a team of SEM enthusiasts who
uncovered a need in the market for external automated monitoring of
competitive activities on paid search, web sites, blogs, social media,
and press coverage. Automated monitoring greatly reduces the number of
hours and effort required to manage affiliates and competitors
infringing on brands and misrepresenting products across the web.
Further, automated monitoring reveals competitive marketing strategies
that enable advertisers to benchmark their own performance, optimize ad
budgets, detect successful ad copy combinations, and receive advance
awareness of special offers like free shipping and sales dominating
their verticals. The Search Monitor is offered as a web based
subscription service. To learn more please visit The Search Monitor.
About The Booyah Agency
Based in Colorado, The Booyah Agency is a full-service Online Marketing
& Advertising team packaged in a boutique firm. Armed with a funny
name, these former big-agency veterans drive strategy and deliver
results more quickly and affordably than the big guys. We're experts in
fundamentals and best practices with a passion for discovering the
newest techniques that keep our clients ahead. Clients include
Mapquest, Vitamin Shoppe, Crispin Porter + Bogusky, Gaiam, Tower
Records and Little Tikes.
For Further Press Information Contact:
Laura Nolte
Green Theory Interactive
T: 678-916-0473
E:laura(at)greentheoryinteractive.com