Online Promotion with User-Generated Video Uploads Gives Fans the
Opportunity to Attend The Highly Anticipated Worldwide Premiere of High
School Musical 3: Senior Year and Meet
Disney Stars
NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Disney.com today announced the launch of U
Rock the Summer on Disney.com, a unique
promotion that gives fans the opportunity to create their own music
videos to song clips from popular Disney artists, post the original
videos on the U Rock site (www.Disney.com/URock)
and enter to win once-in-a-lifetime experiences.
With U Rock the
Summer were not
just bringing great new video entertainment to Disney.com, were
asking our millions of fans to become a part of our entertainment,
said Paul Yanover, executive vice president and managing director,
Disney Online. And were
thrilled to be able to offer guests the chance to win prizes tied to the
music and artists they are most passionate about.
Today through Sept. 1, guests can visit Disney.com/URock
and enter the sweepstakes once a day, every day for a chance to attend
the star-studded world premiere of Walt Disney Pictures
High School Musical 3: Senior Year,
coming to theaters this fall.
In addition, guests can download song clips and create videos for High
School Musical 2s All
for One, Jonas Brothers
Burnin Up,
The Cheetah Girls One
World or Ever
Ever After as recorded by Jordan Pruitt
on Disneymania 6.
Fans that upload videos will havethe chance to win one of these
once-in-a-lifetime experiences:
-
Rock out at a Jonas Brothers concert and meet the Jonas Brothers
-
Rock out at The Cheetah Girls: One World
Live Concert Tour and meet The Cheetah
Girls
-
Record a Disneymania 6
song and meet Disneymania 6
recording artist Jordan Pruitt
-
Host a Radio Disney Street Jam party that will bring rock n
roll to your whole block
Coming soon, guests will be able to watch, share and comment on a
variety of videos that were uploaded as part of the sweepstakes. Guests
will be e-mailed if their video is posted on Disney.com and will be able
to share their creation with family and friends.
The kick off of U Rock the Summer
comes on the heels of an all-time record breaking traffic month for
Disney.com, driven primarily by special video and entertainment events
including the streaming of the Disney Channel Original Movie Camp
Rock and full-length Wonderful World of
Disney films as well as a unique online experience around Wall-E.
In the month of June, more than 30 million unique users visited the
Disney Online network of sites, according to comScore Media Metrix. This
bested the previous record set in May 2008 by six percent and represents
a 28 percent increase in unique visitors and 65 percent jump in both
total visits and average daily total minutes compared to the same period
last year.
The U Rock the Summer on Disney.com
prizes are presented in partnership with Walt Disney Pictures, Hollywood
Records, Walt Disney Records and Radio Disney.
About Disney Online
Disney Online (www.Disney.com), a
unit of Disney Interactive Media Group, produces the No. 1 kids'
entertainment and family community destination on the World Wide Web.
Launched in 1996, Disney.com is the online gateway to all of the
company's Disney-branded entertainment initiatives, providing
comprehensive access to, and information about Disney movies, travel,
television, games, mobile, music, shopping and live events.
In addition, Disney Online develops and publishes a range of online
products and services including Disney Club Penguin, Disney Pirates of
the Caribbean Online, Disney's Toontown Online, Playhouse Disney
Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online
and Disney Connection.
Disney Interactive Media Group (DIMG) is a unit of The Walt Disney
Company (NYSE:DIS).
No Purchase Necessary. Void where prohibited. Many will enter,
few will win. Open only to permanent legal residents physically located
and residing within the 50 states of the U.S. or D.C., as of 8/04/08.
Internet Entries and Video Entries must be received by 11:59 p.m. PT on
9/01/08. Mail Entries must be postmarked by 9/01/08 and received by
9/05/08. Prize and travel restrictions apply. Not all videos will be
posted online. Posting and rating of videos does not affect the outcome
of the U Rock the Summer on Disney.com Sweepstakes. For Official Rules
and how to participate without submitting a Video go to Disney.com/URock.
Kids under 13 years of age must have parental/legal guardian consent
prior to entering or uploading a video.