FreeRange Communications Launch Mobile Publishing Platform
The Wall Street Journal Digital Network and PaidContent.org Among the First to Leverage New Technology to Deliver Optimized Content to Mobile Devices
PORTLAND, Ore/PRNewswire/ -- FreeRange Communications,
Inc. today announced the commercial availability of FreeRange Mobile
Publishing Platform, enabling a major step forward for online
publishers to seamlessly extend their content to mobile consumers. In
conjunction with the release, FreeRange Communications also announced
new customers The Wall Street Journal Digital Network, Fierce Markets,
and PaidContent.org who join NewsGator, Travelocity, and Portland
Trailblazers in adoption of the platform. FreeRange provides complete
mobile coverage for publishers, delivering branded content to a wide
range of mobile devices such as BlackBerry, Windows Mobile, Symbian,
Palm, and iPhone.
The FreeRange Mobile Publishing Platform removes the barriers
typically present for effectively pushing web content out to the mobile
device marketplace by leveraging existing web content, eliminating
mobile content management system requirements and operating in a
software-as-a-service model to create zero impact on customer IT
resources. Content and advertisements are automatically delivered and
stored on the reader's mobile phone, ready to be easily and efficiently
consumed on demand.
"With this release, FreeRange gives publishers the ability to grow
their brand and extend their content to mobile consumers like never
before," said Jon Maroney, chief executive officer, FreeRange
Communications. "Publishers are hungry for ways to give their readers
instant access to content on the go with an addictive user experience
that will grow their subscriber base. Combined with the additional
opportunity to create new revenue streams through mobile advertising
and marketing, FreeRange is an attractive solution."
The Wall Street Journal Digital Network, utilizing the FreeRange
Mobile Publishing Platform, provides a WSJ.com-branded mobile
application that automatically downloads optimized content to a user's
BlackBerry device. Users receive immediate access to business, finance
and technology news and analysis from WSJ.com as well as
MarketWatch.com, Barrons.com and AllThingsD.com. Headlines, article
summaries and previously downloaded stories are always accessible even
if out of wireless coverage, such as in the subway or on a plane.
"We're successful in working with marquee media properties like The
Wall Street Journal Digital Network and PaidContent.org because we've
designed a mobile marketing channel specifically to support these types
of content providers," said FreeRange's Maroney. "There is no IT
involvement required and no re-configuration of internet content needed
in order to conform with wireless industry standards. Publishers simply
call us and it's done."
For more information, please visit http://www.freerangeinc.com/
About FreeRange Communications
FreeRange Communications is a mobile technology company with a new
mobile publishing platform that enables media companies and content
publishers to create branded, always-on channels on the mobile handset,
make content available on demand to mobile subscribers and increase
revenues with mobile advertising and marketing. Founded in 2004,
FreeRange Communications is privately held and based in Portland, Ore.
MEDIA CONTACTS: Sundrop Media
Erica Garver, 971-570-3291 or EricaG@sundropmedia.com
Darrin Swaim, 503-928-9857 or DarrinS@sundropmedia.com
On deadline? Send a message to SpeedyResponse@sundropmedia.com
Source: FreeRange Communications, Inc.
CONTACT: Erica Garver, +1-971-570-3291, EricaG@sundropmedia.com, or
Darrin Swaim, +1-503-928-9857, DarrinS@sundropmedia.com, both of Sundrop
Media; or if on deadline, SpeedyResponse@sundropmedia.com; for FreeRange
Communications, Inc.
Web site:
http://www.freerangeinc.com/