Social Media Portal

SAN JOSE, Calif. & NEW YORK & LONDON--(BUSINESS WIRE)-- LiveWorld, Inc. (Pink Sheets:LVWD), a world leader in social media marketing, today announced the launch of its LiveEngage Widget Series 1.0. The first version is a Facebook application that uniquely integrates a brand’s presence on Facebook with the brand’s own community site.

The new Facebook application can be installed by any Facebook user or by the brand on its own Facebook page. The application dynamically imports content such as a featured blog from the brand’s LiveWorld-provided community site to the user’s Facebook page. This enables users to engage with other users from the brand’s site as well as the brand while the users are still on their Facebook profile pages. Users can participate in polls and read posts now, with the ability to post comments via Facebook available later this summer. The brand is able to select and feature content for Facebook using the same LiveWorld tools used to highlight content within the branded community site.

“Large destination social networks such as Facebook can be excellent venues for a brand,” said Peter Friedman, Chairman and CEO of LiveWorld. “But to date, most Facebook marketing efforts have been promotional and short lived, lacking ongoing brand continuity and context. Our LiveEngage series solves this problem for both users and brands by providing an ongoing connection between the brand’s online community and Facebook.”

The first LiveWorld client to deploy LiveEngage 1.0 is Neutrogena in conjunction with its new beautifulforgood.com social network about healthy beauty. Facebook users can add the application to their profile and dynamically receive featured expert and user content from the beautifulforgood.com social network. The application is available at http://apps.facebook.com/beautiful_for_good.

LiveEngage 1.0 includes these key features:

• Easy for users to install following the standard Facebook application model.
• Brands can dynamically provide content to Facebook users including featured blogs, topics and/or polls.
• The application is 100% private label branded.
• Content is managed, moderated and reported on using the same LiveWorld tools and systems the brand uses to manage the community on its own site.
• Includes space for brand promotions or advertising.

Future versions of the LiveEngage Widget Series are expected to include support for multiple other social networks including OpenSocial, thus enabling the brand to write once at their branded community site and engage everywhere, across a wide array of broad destination social networks.

About LiveWorld, Inc.

LiveWorld is the go-to social media marketing agency for everything global corporations need to leverage the power of social networks to build their brands and their business. LiveWorld thinks differently about how companies can use social networks for customer dialogue and relationships and is the only company that offers the combination of a full technology platform, moderation services, community management and marketing strategy, all in one place. This combination – unique in the industry – is the reason why more global brands turn to LiveWorld than any other firm for their ongoing, integrated social media marketing strategy and implementation.

With 24 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 70 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, TJX, QVC and many others. For further information visit www.liveworld.com.

Krause Taylor Associates
Jonelle Hester, 1 408-918-9083 (PR)
jonelle@krause-taylor.com
or
LiveWorld
David Houston, 1 408-615-8496 (IR)
dhouston@liveworld.com