Topix Grows to the Third Largest Newspaper Website, According to comScore
Local Community News Site Achieves Double-Digit Growth; Attracts 6 Million Unique Visitors in July 2008
PALO ALTO, Calif.--(BUSINESS WIRE)--Topix (www.topix.com), the largest
news community on the web, has now become the third largest individual
newspaper web site, according to comScore Media Metrix (July 2008). Only
the New York Times and USA Today surpass Topix in national reach, but
only Topix provides ZIP code level news for every town and city in the
U.S.
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Total Unique Visitors (000)
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NYTIMES.COM
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11,907
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USATODAY Sites
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6,491
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TOPIX.COM
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6,020
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WASHINGTONPOST.COM
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5,769
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LATIMES.COM
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5,174
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Source: comScore Media Metrix, July 2008
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Topix grew its audience by 11 percent over June, almost four times
faster than the newspaper category as a whole, which grew just 3
percent. In addition, the comScore data indicates that the audience of
Topix visitors is incremental and complementary to the audiences of
traditional newspaper sites. For example, only 11 percent NYTimes.com
and 10 percent of USAToday.com visitors also visit Topix. This is good
news for advertisers seeking to reach new, locally engaged audiences
across the country.
“Consumers tend to do most of their spending
within a close radius of where they live and work,”
said Chris Tolles, CEO of Topix. “That is why
it’s important to reach these buyers in a
local context, with relevant advertising that can impact the point of
sale. Topix is the only site that can provide this nationwide footprint
of local content and engagement.”
About Topix
Topix is the leading news community on the Web, connecting people to the
information and discussions that matter to them in every U.S. town and
city. The third largest individual newspaper website (comScore, July
2008), the company links news from 50,000 sources to 360,000 lively
user-generated forums. Topix also works with the nation’s
major media companies to grow and engage their online audiences through
forums, publishing platforms and RSS feeds. Based in Palo Alto, Calif.,
Topix LLC is a privately held company with investment from Gannett Co.,
Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company.
For more, visit www.topix.com.
TidalWave PR
Jennefer Traeger, 415-203-2462
jtraeger@tidalwavepr.com