UC Irvine Extension Offers New Course - Social Marketing in the 21st Century
Course Provides Insight and Education About Non-Traditional Marketing
IRVINE, Calif.--(BUSINESS WIRE)--The University of California, Irvine Extension is offering a new course, “Social
Marketing in the 21st Century,”
designed to educate entrepreneurs and managers about the benefits of
social networking. The new course will be held Oct. 6 through Nov. 16
and will be made available completely online. This course will be the
first in a series of courses focused on the new social marketing and
networking phenomenon.
With the recent influx of online networking sites such as Facebook,
Myspace and LinkedIn, companies are discovering the importance and
exponential effects of social marketing. In essence, these companies
have transformed traditional marketing into one that yields many
advantages, including heightened brand awareness, increased membership
or patronage, and potential improvement of revenues.
“Social marketing is a cost-effective and
innovative way for businesses to leverage a membership base and create
networks of loyalty,” explains Tamara Nall,
B.B.A., B.S., M.B.A., and Senior Associate with Booz & Company and
UC Irvine Extension course instructor. “This
new course will provide an in-depth overview of social networks arming
participants with tactics they can use immediately within their own
companies.”
“Social Marketing in the 21st
Century” will include a review of case studies
for two successful social networking sites, Facebook and LinkedIn.
Students will also analyze their own companies or others of interest to
gain a better understanding about how to use social networking as a
platform to increase membership and revenues. Additionally, the course
will discuss common mistakes made during the execution of social
marketing initiatives and explore the pros and cons of the
non-traditional techniques. Through completion of the course,
participants will learn to define the concept of social marketing and
implement key elements to business and marketing plans.
For more information about the course, please visit www.extension.uci.edu
or contact Nancy Salzman at (949) 824-5524 or via e-mail at nsalzman@uci.edu.
About the University of California,
Irvine Extension: As the continuing education arm of UCI, UC
Irvine Extension is dedicated to providing a university-level learning
experience for students, offering thousands of exciting courses and
programs to local, regional, and global constituencies. UC Irvine
Extension offers a rich array of academic and community programs to
support a diverse audience, from a wide selection of academic programs
to numerous campus activities. For more information, please visit www.extension.uci.edu.
About the University of California,
Irvine: The University of California, Irvine is a top-ranked
university dedicated to research, scholarship and community service.
Founded in 1965, UCI is among the fastest-growing University of
California campuses, with more than 27,000 undergraduate and graduate
students and about 1,400 faculty members. The second-largest employer in
dynamic Orange County, UCI contributes an annual economic impact of $3.3
billion. For more UCI news, visit www.today.uci.edu.