Cruvee Delivers Everything Social About Wine Online
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Cruvee™, the wine lifestyle social
platform for everyone from the casual sipper to the sophisticated wine
collector, launches today at www.cruvee.com.
Cruvee uniquely tames the vast wealth of wine-related information and
real-time discussions on the Internet and implements innovative new
technology to enhance the individual wine lover’s
experience both online and offline.
Cruvee is the only company to gather comprehensive wine information,
track dynamic, real-time “social”
media, tailor all the information to each specific user, and offer a
wide range of wine-related tools, functions and applications in a single
location creating an individual wine lifestyle portal. In addition,
Cruvee builds in social networking to create a dynamic online
environment so users can share their wine lifestyle with their friends.
“We’ve developed Cruvee
– which rhymes with groovy –
for wine lovers of every type,” said Evan
Cover, Cruvee Co-Founder. “Where
other sites and tools falter is in the level of wine knowledge. You have
to know something about wine or know what you’re
searching for before you can effectively use the tools. At Cruvee, we
not only provide tools for very advanced wine enthusiasts but we
jump-start a beginner’s wine lifestyle by
allowing them to use simple terms to start receiving tailored
information that suits them.”
Every Cruvee user gets their own MyCruvee™
page which provides simple access to otherwise disparate sources to
provide news, expert recommendations, social interactivity, winery
information, wine reviews and event calendars. These sources are sorted
by unprecedented technology that makes the information sent to each
person’s MyCruvee unique to that specific
user. In addition to the 150,000 individual wines and 20,000 wineries
that reside at Cruvee at launch, additional information is culled from
conversations and comments from dynamic real-time sources such as
Twitter feeds, Yelp, blogs, message boards, websites, RSS feeds,
newsgroups and company home pages that are monitored and then shape each
MyCruvee page.
Cruvee goes one step further and makes use of its proprietary CruIQ™
to constantly learn about the user and tailor the experience to
their tastes, knowledge and interest. A first for the industry, Cruvee's
CruIQ learns from the groups you join, the wines you drink, the topics
you follow, and the friends you make while on Cruvee to bring you the
content most relevant to your wine lifestyle. As your interests change,
so too does your wine lifestyle portal’s
content. For example, users whose Cruvee usage patterns show a penchant
for Napa Valley red wines will find related news in their news feeds,
get well-matched wines in their recommendations, discover new wines that
will likely please their palate, be steered towards groups filled with
like-minded people, and hear about local events for Napa reds.
CruIQ provides a jump-start for beginners by asking for a few keywords
at registration, and then using that information to immediately populate
news, make wine recommendations, find events and suggest relevant groups
to join. The site will even swap out cryptic industry terms for more
common phrases by user request.
“Cruvee keeps on top of tons of dynamic wine
chatter, information, events, data, issues and feedback from across all
corners of the web so you don’t have to,”
added Cover. “We intelligently correlate all
that information to build a custom-tailored environment for our users
that offers a wealth of helpful tools, options and activities all in one
location.”
People can build their own profile pages where they can share
information about themselves and their wine lifestyles. Cruvee
organizes and tracks their personal wine collections and keeps a record
of wines sampled along with tasting notes. If they decide to join or
lead a conversation about wine, they are free to set up a blog about
anything related to wine, find or create groups, reconnect with old
friends or make new ones.
Visitors to Cruvee will also encounter world-class winemakers,
vintners and wine experts from across the globe such as Master
Sommelier Kevin Vogt of Emeril Lagasse’s
Delmonico Steakhouse in Las Vegas, Cruvee’s
resident expert who makes an online home on the site. Off-the-beaten
path wineries and other highly-sought and hard-to-find wine gems can
also be discovered through Cruvee.
Three layers of data acquisition, management and presentation create
Cruvee’s unprecedented ability to aggregate
wine-related information and apply it to so many aspects of the site. Cruvee
first combs the web in near real time and pulls in information to its
servers for local analysis. Cruvee then applies dynamic logical
algorithms to analyze the content, tagging it with a range of relevance
markers. Ultimately, the Cruvee Lifestyle Engine™
(CLE) uses this data to complete the platform by applying it to the
various features, functions and experiences of the site.
Like great wines, Cruvee was created from a mix of resources
blended together to produce something special. A team of wine lovers
with more than 100 combined years of professional experience in
hospitality, restaurant, technology and wine businesses have spent years
bringing Cruvee to fruition. Their blend of online features,
technological achievements and rich components make www.cruvee.com
a glass worth lingering over.