Mzinga To Share Its Expertise for Managing & Moderating Online Conversations
Mzinga Social Media Moderation Expert Mike Pascucci and Ford Motor Company’s Scott Monty Team Up for Live Event on September 9 at 2:30 pm EDT
BURLINGTON, Mass.--(BUSINESS WIRE)--Mzinga (http://www.mzinga.com/pr/),
the leader in enterprise social media and learning solutions for the
workplace, marketplace, and extended enterprise, today announced that
its Director of Moderation Services, Mike Pascucci, will join the head
of social media at Ford Motor Company, Scott Monty, for the feature live
Webcast “Managing
& Moderating Online Conversations: Best Practices & Case Studies”
on September 9, 2008 at 2:30 pm ET. The event will be moderated by Aaron
Strout, VP of Social Media at Mzinga.
During the webinar, the panelists will discuss practical guidelines on
how to effectively manage and moderate online communities and social
media—which businesses around the world are
quickly adopting as a new way to engage and interact with their
customers, partners and employees.
Such online conversations can take many forms and the business benefits
are virtually limitless— from improved market
research and brand visibility to better employee and customer
satisfaction. But one thing is for certain: to ensure successful results
and reduce associated privacy and brand liability risks, online
conversations need to cultivated, monitored and managed.
Join
Mzinga moderation guru Mike Pascucci and Ford Motor Company's head of
social media, Scott Monty, for this informative, interactive
session. Highlights will include:
-
Key components of effective community management
-
Multiple moderation techniques and advice on which are best for your
business
-
Industry statistics on the link between effective moderation and
management, and online community success
-
Featured case studies from leading brands with thriving communities
When: Tuesday, September 9, 2008 at 2:30 p.m. EDT
Panelists: Mike Pascucci, Director of Moderation Services, Mzinga
Scott Monty, Global Digital & Multimedia Communications Manager, Ford
Motor Company
Moderator: Aaron Strout, Vice President, New Media, Mzinga
Where: Register here: Managing
& Moderating Online Conversations: Best Practices & Case Studies
About Mzinga
Mzinga is the leading provider of business social media solutions that
drive growth, innovation, and learning. Its combination of highly
scalable technology, rich domain expertise, and moderation services
enables businesses to harness the collective intelligence of employees,
customers, and partners to achieve tangible business results. Marketing,
customer service, and human resources professionals deploy Mzinga’s
“pervasive community”
solutions to achieve higher revenues, lower costs, greater workplace
satisfaction, and improved customer support.
Mzinga, whose name means “beehive”
in Swahili, is headquartered in Burlington, Massachusetts. With 14,000
communities under management, Mzinga services more than 1 billion
monthly page requests from 27 million users in 160 countries worldwide.
Mzinga’s marquee list of customers includes
such global brands as ABC, AOL, ESPN, CBS.com, iVillage, Chevron
Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential
Financial, Deutsche Post World Net, United Nations Development
Programme, and Depository Trust & Clearing Corporation.
To learn more about Mzinga, visit http://www.mzinga.com/pr/.
To join the conversation, visit http://www.mzinga.com/blogs/