Social Media Visionary Shares How to Unleash the Power of Crowds in Businesses
Mzinga Chairman and acclaimed author, Barry Libert, to Present at the Web 2.0 Expo on September 18 at 5:15 p.m.
Web 2.0 Expo New York 2008
Booth #1443
BURLINGTON, Mass.--(BUSINESS WIRE)--Mzinga (http://www.mzinga.com/pr/),
the leader in enterprise social media and learning solutions for the
workplace, marketplace, and extended enterprise, today announced that
its Chairman, Barry
Libert, will present at the Web 2.0 Expo in a session entitled ‘We
Are Smarter Than Me: Unleashing the Power of Crowds in Your Business’
on September 18 at the Jacob Javits Center in New York.
Many companies are already benefiting from online communities, but not
all are successful. While tapping the wisdom of crowds can help
businesses become more productive and profitable, there are many
pitfalls to avoid and obstacles to overcome.
Using case studies from leading companies such as Fox Television and
InnoCentive, Libert will discuss how the effective use of online
communities and social networking can drive innovation, extend market
reach, and resurrect customer loyalty. During the session, he will also
outline the critical steps to gaining executive support for your
community initiatives, and the guidelines for assessing “community
readiness.”
Who: Barry Libert, chairman of Mzinga and author of ‘We
Are Smarter Than Me’
What: We
are Smarter Than Me: Unleashing the Power of Crowds in Your Business
When: Thursday, September 18th at 5:15pm
Where: Web 2.0 Expo
Javits Center, New York, NY
More Info: http://webexny2008.crowdvine.com/talks/show/1383,
http://en.oreilly.com/webexny2008/public/schedule/detail/4942
A silver sponsor, Mzinga will also be exhibiting in booth #1443,
featuring its enterprise social media solutions and signed copies of “We
Are Smarter Than Me.”
About Barry Libert
Barry Libert is an acclaimed author,
speaker, blogger
and entrepreneur with 25 years of executive leadership experience, who
currently serves as Chairman of Mzinga’s
Board of Directors. His ground-breaking book "We
Are Smarter Than Me," was authored in part from the Wiki-based
contributions of more than 4,000 people, illustrating how businesses can
profit from the wisdom of crowds.
Libert has been featured in Newsweek, Smart Money, Barron's, The Wall
Street Journal, and The New York Times, and has appeared on CNN, CNBC,
FNN, and NPR.
About Mzinga
Mzinga is the leading provider of business social media solutions that
drive growth, innovation, and learning. Its combination of highly
scalable technology, rich domain expertise, and moderation services
enables businesses to harness the collective intelligence of employees,
customers, and partners to achieve tangible business results. Marketing,
customer service, and human resources professionals deploy Mzinga’s
“pervasive community”
solutions to achieve higher revenues, lower costs, greater workplace
satisfaction, and improved customer support.
Mzinga, whose name means “beehive”
in Swahili, is headquartered in Burlington, Massachusetts. With 14,000
communities under management, Mzinga services more than 1 billion
monthly page requests from 27 million users in 160 countries worldwide.
Mzinga’s marquee list of customers includes
such global brands as ABC, AOL, ESPN, CBS.com, iVillage, Chevron
Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential
Financial, Deutsche Post World Net, United Nations Development
Programme, and Depository Trust & Clearing Corporation.
Visit www.mzinga.com to learn more
about Mzinga or join the conversation at http://www.mzinga.com/blogs/.