The Second City to Headline Chicago New Media Summit to Showcase the Power of Improvisation for Marketing Products & Services
Second City
Communications -- the marketing services and new media division of the
famous comedy theatre, The Second City -- is headlining the Chicago New
Media Summit, a premiere forum focused on the intersection of
innovation, new media, technology, advertising, and marketing.
Chicago, IL (PRWEB) -- Second City Communications - the marketing
services and new media division of the famous comedy theatre, The
Second City - is headlining the Chicago New Media Summit, a premiere
forum focused on the intersection of innovation, new media, technology,
advertising, and marketing.
The Chicago New Media Summit takes place on September 15 & 16,
2008 at the Museum of Contemporary Art in Chicago, with Second City
presenting on September 15th at 8PM.
The Second City's presentation will explore on how important improv
fundamentals are critical in the new media space - including the power
of involving the audience in co-creating new products, services, and
marketing messages. "In our world, audience suggestions drive the
creation of funny material - that's what improv is all about,"
according to Tom Yorton, President & COO of The Second City.
"Likewise, our marketing work for clients often involves harvesting
customer insights that help in the creation of new marketing messages,
products, and services," added Yorton.
The Second City is among the original interactive companies, predating
new media and the digital interactive category. "We've been interactive
for 50-years, in terms of the audience co-creation piece," said Bumper
Carroll, Group Creative Director for Second City Communications. "And
here's what's critical about creating hot, fresh material in today's
interactive, new media space: If your stuff is funny, it goes viral and
gets passed around in the blink of an eye. We know a lot about that,"
added Carroll.
Among more than 400 client engagements a year, The Second City provides
dozens of Fortune 500 clients with marketing solutions targeted at new
media - including campaigns for Procter & Gamble, McDonald's, The
Economist, IBM, Motorola, and many others.
"We are deeply experienced in the fast-evolving new media space -
especially in our extensive work creating and deploying funny new media
campaigns to help our Fortune 500 clients market their products and
services," said Tom Yorton. "Our 50-year legacy of cutting-edge humor,
combined with our extensive stable of writers, actors, directors,
producers, and new media specialists, appeals to clients looking for
ideas and campaigns they won't get from traditional marketing
agencies," added Yorton.
More information on The Second City's perspective on marketing and new media is available at:
Second City Marketing Services
About Second City Communications
Second City Communications (SCC) is the business solutions and
marketing services division of The Second City¬, the world-renowned
improvisation comedy theater company that launched the careers of many
of America's comedy greats over the past 50 years. SCC works with
Fortune 500 clients across a broad spectrum to marketing to new heights
with unique methods and decades of experience in delighting audiences.
More information is available at: http:// Second City Communications
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3VtbS1TaW5nLUVtcHQtU3VtbS1QaWdnLVNpbmctWmVybw==