bloglovin´ Releases Unique Blog Reading Tool Muffin That Gives Blog Readers a Break
STOCKHOLM, Sweden--(BUSINESS WIRE)--Today the Swedish fashionistas’ favourite blog
reader bloglovin´ www.bloglovin.com
releases the industry’s most innovative blog
reader addition on the American market. The super simple toolbar Muffin
is designed to make your blog reading easy and enjoyable and at the same
time keep you from loosing vital information in your feed reader, like
the blogs look and comments.
Up until now RSS-readers like Google reader, bloglines and others have
tried to make blog reading easy by allowing you to view all posts from
your favourite blogs unformatted on their sites. Reading a blog this way
strips the reading experience of vital information like the blogs unique
layout and other readers’ comments. The
alternative way of reading multiple blogs is to open a new frame or a
new window for each blog, which can be pretty time consuming if you
follow a lot of blogs on a regular basis.
Swedish bloglovin´ strives to make blog
reading easy and accessible for everyone and the blog reader has quickly
become the young and trendy Swedish fashionistas’
favourite. The main reason is that the feed reader is extremely user
friendly and gives you a possibility to get the latest updates from your
favourite blogs without loosing vital information like the blogs’
look, blogroll and comments. In addition to the blog reader bloglovin´
now releases a unique toolbar called Muffin that gives you quick and
easy access to all new posts from your favourite blogs in your browser.
- We want to give all blog-readers a break, so we created Muffin, a lean
tool that optimizes your blog reading experience. After you’ve
been sent to a new post through bloglovin´ a
frame will appear in the bottom of your window and through that frame
you can quickly navigate to the next unread post. This makes your blog
reading experience complete, since you don’t
miss out on the blogs unique design or comments, says Mattias Swenson,
Marketing Manager at bloglovin´.
Although both Internet and blog penetration in Sweden is extremely high,
blog readers often complain over the fact that it is very unmanageable
to keep up with what’s new on every blog and
that current blog readers leave a lot to ask. bloglovin´,
which from the very start has been Swedish fashionistas favourite blog
reader, listened to the end users and came up with the toolbar Muffin.
Muffin is designed to present new blog posts without loosing the
uniqueness of that particular blog.
- Sure, there are other blog readers out there, but they are too
technical, boring and stuffed with functions that most people don’t
need. And many of them make you loose vital information. Ads, links and
comments for instance. 84 % of our current users are girls under the age
of 25 that mainly follow fashion and lifestyle blogs. They’re
not in to technology they just want the information in the blog reader
looking the same way it does on the blog. They just want the job done,
says Dan Carlberg, Product Manager. They just want updated, unedited
information from their favourite blogs, and that’s
what we bring through Muffin, says Dan Carlberg.
What is Muffin?: Muffin is a small toolbar at the bottom of your
web browser that allows you to read all the blogs that you follow on a
regular basis, without having to open new windows or frames. Muffin doesn’t
intrude on the blogs originality; it’s look,
links, comments or ads. By using frame technology combined with AJAX,
the user can keep the toolbar while reading the blog.
About bloglovin´: bloglovin´
is a user friendly RSS-reader. bloglovin´
collects new posts from your favourite blogs in one place and lets you
know when any of the blogs have been updated. As one of Sweden’s
favourite blog readers the site has over 37 000 members and 84% of them
are young girls that mainly follow fashion and lifestyle blogs. bloglovin´
was started in Oktober 2007. In June 2008, Wyatt Media Group invested in
bloglovin´, which caused the site to double
the number of members. For more information, please visit www.bloglovin.com.
About Wyatt Media Group: Wyatt Media Group is the leading digital
media group in Sweden with focus on young people. Wyatt Media Group
consists of Bilddagboken.se, LunarStorm.se, Tyda.se, XtraWorks.se,
bloglovin´, Wyatt Research and the Web agency
Wyatt Creative. Wyatt Media Group has over 500 million page impressions
per week, which is by far the largest in Sweden. Wyatt Media Group has a
turnover of approximately 97 MSEK, 65 employees and offices in Stockholm
and London. For more information, please visit www.wyatt.se
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