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loveisrespect National Teen Dating Abuse Helpline Launches LOVE Campaign

National Teen Dating Abuse Helpline (NTDAH) (Business Wire) - 18 September 2008

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loveisrespect, National Teen Dating Abuse Helpline Launches LOVE Campaign

Raises Awareness of Healthy Dating among Texas Teens

Toolkits to be distributed to all Texas High Schools to Help Meet House Bill 121 Requirements

 
AUSTIN, Texas--(BUSINESS WIRE)--The loveisrespect, National Teen Dating Abuse Helpline (NTDAH) in partnership with Texas Attorney General Greg Abbott today launched the LOVE campaign at James Bowie High School in Austin, Texas.

According to dating violence statistics in Texas, 75 percent of Texas teens have reported experiencing dating abuse or knowing someone who has; and one-in-two Texas teens reported having experienced dating violence or abuse personally1.

The LOVE campaign aims to raise awareness of healthy dating behaviors and dating abuse red flags while connecting teens, parents and schools to the loveisrespect, National Teen Dating Abuse Helpline. In addition to public service announcements that will run on loveisrespect.org, social networking sites MySpace, Facebook, YouTube and Channel One school broadcasts, NTDAH will distribute informational toolkits to all high schools throughout Texas containing posters with NTDAH contact information, PSAs, wallet cards and other educational collateral to help schools communicate with students.

We are proud to launch this campaign to help Texas teens learn about healthy and unhealthy dating behaviors, said Sheryl Cates, CEO of the loveisrespect, National Teen Dating Abuse Helpline. In addition to providing resources to teens, the campaign is designed to help schools throughout Texas meet House Bill 121 requirements and help in the efforts to protect teens from dating violence.

House Bill 121, approved by the Texas Legislatures and signed by Governor Rick Perry in spring 2008, requires each school district in Texas to adopt and implement a dating violence policy that includes awareness and education for students and parents.

"By teaching students about healthy relationships, schools can both prevent violence and teach young Texans valuable life skills," said Texas Attorney General Greg Abbott. "As Attorney General, I am proud to partner with the Texas Council on Family Violence to combat dating violence and foster an environment that will keep our children safe. Together, we can help ensure that more young Texans become productive, healthy, successful adults."

House Bill 121 was drafted in response to teen dating violence victims like that of Jennifer Crecente, a Bowie High School student who was killed by an ex-boyfriend in 2006.

Jennifer's relationship did not look like a typical adult domestic violence situation, and therefore was not recognized as potentially dangerous, said Elizabeth Crecente, Jennifers mother and founder of the Jennifers HOPE Foundation. Now I know that it takes community involvement and education to ensure that the warning signs are understood. That is why I am so honored to be a part of this incredible campaign.

All LOVE campaign materials can be viewed and downloaded at www.loveisrespect.org.

About loveisrespect, National Teen Domestic Violence Hotline

The loveisrespect, National Teen Dating Abuse Helpline is a 24 hour resource for teens and young adults experiencing dating abuse. It is specifically designed with teens and young adults in mind, operating around the growing technologies that they use most often: the phone, the web, and chat. Young men and women, along with their friends and families, can anonymously contact a trained teen dating abuse advocate by phone 24/7 at 866-331-9474 or TTY 866-331-8453. They can also chat in a one-on-one, confidential conversation with a peer advocate between the hours of 4 p.m. and 2 a.m. All advocates on the loveisrespect, National Teen Dating Abuse Helpline are trained to offer crisis intervention, safety planning, and referrals from a database of over 5,000 resource providers.

1 Equation Research 2006 for the Texas Council on Family Violence.

Contacts

loveisrespect, National Teen Dating Abuse Helpline
Lisa Waddell, 512-794-1133
lwaddell@ndvh.org
or
Christina Smith, 512-542-2838
christina.smith@cohnwolfe.com

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