ubExact Launches World's Only Direct Navigation, Action-Based Search Engine to Speed Users to Desired Brands & Boost Opportunities for Advertisers
New Disruptive Technology Levels Playing Field for Online Search Advertisers
FORT LAUDERDALE, Fla., Sept. 3 /PRNewswire-FirstCall/ -- ubExact(R) (http://ubexact.com/)
today announced the beta launch of the world's only direct navigation,
action-based search engine to tackle search frustrations. ubExact
boosts ease, speed and relevance of search results, while bringing
increased branding opportunities, localization and targeted/relevant
audiences to advertisers (http://ubexact.com/advertising).
ubExact builds trust with users by securing user privacy, and providing
opportunities for user- contributed content -- to ensure users have
access to links most important to them.
By rebuilding the Web into a user-centric library, ubExact serves
users with a fast, intuitive and simple way to search based on user
behavior/actions, geo-targeted metro service areas (MSAs) and direct
navigation to desired brands. This horizontal navigation architecture
also protects user search privacy.
"Using direct navigation gives ubExact advertisers an advantage,"
said ubExact Founder and CEO Wilhelmina Stephenson. "It gives them
greater control by eliminating the need to hire a middleman to track,
monitor and analyze search ad ROI placed on the ubExact platform. It
also eliminates the need to use complicated keyword optimization and
link structure programs, which translates into substantial savings on
ad development and placement. And, we offer ad opportunities across the
globe or to specific geographical markets for smaller companies with a
tighter budget."
How It Works
Based on the most relevant and popular search terms, ubExact speeds
users directly to advertisers through the browser address bar --
without requiring memorization of the advertiser's website, or the need
to use quotes, plus signs, minus signs, file format, all-in-title, and
similar search result manipulators. In addition, ubExact's home page
successfully organizes human-edited Web content and intuitively
categorizes it into actions: See It, Do It, Shop It, and Find It(SM).
With ubExact's direct navigation architecture, users simply type
"ubexactyourtopic.com" or "ubexactyourlocationmsa.com" in their browser
address bar to get to the most relevant content. For those searching
for specific geographic information, ubExact offers tailored results to
specific geographic markets, from global all the way down to
metropolitan service areas (MSAs).
A Better, More Powerful Way to Advertise -
For advertisers, there is now a more level playing field. Through
direct navigation, ubExact weeds out undesired audiences for
advertisers. Rather than paying for keywords that get you on page 2 or
page 20 of search results, ubExact's advertising opportunities give
businesses greater opportunities to compete.
ubExact expands the brand advantage generally available exclusively
by a retailer's own site, and offers it across the Internet platform.
Keyword ads are prominently placed as "Preferred Link Ads", which when
selected, open to full-page ads (no more tiny boxes or skyscrapers).
Exclusive keyword-driven ads or "Nav Ads," are offered to businesses
with branded trademarks, for example, www.ubexactneimanmarcus.com. They
are also available to advertisers whose offering is exactly relevant to
the keyword search the user types. Nav Ads bypass all results and
navigate users directly to the advertiser's website. This is a seismic
shift in how advertisers are currently treated by other search engines.
In an effort to ensure relevance, brand terms can only be purchased
by the brand who owns that name. And ubExact's results don't
discriminate against companies without .com suffixes or those with
hyphenated domain names. If your company has a complicated web address,
ubExact can make it more intuitive when you secure a Nav Ad.
The StatMarket division of WebSideStory(R) notes that more than
two-thirds of daily global Internet users arrive at a website via
direct navigation, compared with just 14 percent from search engines.
Additionally, the number of users trying to use "direct navigational
methods" within search engines in also increasing -- representing
approximately 25% in mid-2007. WebSideStory(R) also found that direct
navigation had a 4.23% conversion-to-sale ad rate, while search engine
clicks, on average, lead to a 2.3% conversion-to-sale ad rate. The
direct navigation market was on track to reach $1.1 billion in ads in
2007 according to Jordan Rohan, an analyst with RBC Capital Markets.
About ubExact
Based in Fort Lauderdale, FL., ubExact is the world's only direct
navigation, action-based search engine. ubExact delivers relevant
search results in the simplest and quickest way possible. ubExact
organizes content by the actions See It, Do It, Shop It, Find It(SM),
eliminates spam and unwanted ads, simplifies search session history
tracking, provides enhanced user alerts, and helps users discover
related results that like-minded users find meaningful. ubExact offers
tailored results and ad opportunities to specific searching communities
and geographic markets that span from global to metro service areas
(MSAs), and delivers relevant audiences to advertisers. ubExact's
patent-pending horizontal architecture is highly scalable to support
technical advancements, including the move towards voice recognition
technology and mobile search. For more information, visit http://www.ubexact.com/, or contact (954) 812-0876 or info@ubexact.com.
Source: ubExact
CONTACT: John Sperrazzo of Eye-To-Eye Communications, Inc.,
+1-858-565-9800, john@eyetoeyepr.com, for ubExact
Web site:
http://www.ubexact.com/