AMA Houston Presents - Why Personality Matters - Social Media Marketing

HOUSTON--(BUSINESS WIRE)--Houston AMA’s November 12 luncheon focuses on “Why Personality Matters: The untold secret of marketing in the social network era”. Rohit Bhargava, SVP of Ogilvy & Mather and founding member of the international agency's pioneering Digital Influence group, will take you inside some of the lessons from his new book: Personality Not Included.

Bhargava will take you through the how and why of adding personality to your brand and give you insights into turning personality into profitability. This evolution is bigger than blogging...bigger than Wikipedia or YouTube or Podcasting. It's about offering a more personal experience to customers.

The luncheon will be held at the Junior League of Houston, 1811 Briar Oaks Lane, on November 12 at 11:30 a.m. Register online at www.regonline.com/ogilvy by Monday, November 10 at 5 p.m.

The Houston Chapter of the American Marketing Association is the area’s premier professional marketing organization and the nation’s second largest chapter. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year in 2003-2004, 2005-2006, and 2007-2008, AMA Houston serves more than 900 members with diverse marketing expertise from a variety of industries. For event and membership information, please visit www.amahouston.org.