LinkedIn Launches New Survey Business

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LinkedIn, the world’s largest professional network, today announced LinkedIn Surveys, a new service from the LinkedIn Research Network that enables market researchers and investors to solicit market intelligence from LinkedIn’s network of over 30 million professionals worldwide, approximately half of whom are IT and business decision makers.

With deep profile information on its members, who are working across all segments of the economy worldwide, LinkedIn Surveys provides the scale, reach, and targeting that market research firms need to complete hard-to-fulfill B2B projects.

“More than ever before, sample quality and reliability are of top concern to market research companies,” said Scott Spry, COO, Phoenix Marketing International, a client of the new service. “LinkedIn Surveys has allowed us to quickly and cost-effectively obtain feedback from real professionals who provide authentic perspectives.”

LinkedIn members who participate in a survey can choose from a variety of rewards including gift cards from Amazon, Starbucks, Best Buy, or make a donation to charities.

“LinkedIn overcomes quality and authenticity issues that other sample providers face,” said Dan Shapero, Director of Business Services, LinkedIn. “Because of the public and self-policing nature of LinkedIn, members provide deep and accurate profile information and they update that information constantly.”

LinkedIn has conducted successful projects with six market research firms, including Phoenix Marketing International and OTX, on populations spanning business and IT decision makers, finance professionals, and government employees across four continents.

Currently over 30 million professionals use LinkedIn to solve business problems, manage their professional relationships and control their professional identities online. LinkedIn members represent more than 170 industries, 150 countries, and include executives from all of the Fortune 500 companies. LinkedIn is currently growing at a rate of half a million new members a week. Members experience the benefits of the purpose-driven network by finding new ways to interact and do business. While standard LinkedIn accounts are free, the company earns revenue through advertising, premium subscriptions, corporate solutions, job listings, and now LinkedIn Surveys.

For more information, please email surveys@linkedin.com.

About LinkedIn

LinkedIn takes your personal business network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful business network. Currently, over 30 million professionals are on LinkedIn, representing all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn is backed by world-class investors including Sequoia Capital, Greylock Partners, the European Founders Fund, Bessemer Venture Partners, Bain Capital Ventures and now Goldman Sachs, The McGraw-Hill Companies and SAP Ventures.

About LinkedIn Research Network

The LinkedIn Research Network is a division of LinkedIn that enables market researchers and investors to conduct targeted primary research by engaging LinkedIn’s network of over 30 million worldwide professionals; it also enables LinkedIn members to be rewarded for providing professional expertise. A member of CASRO, the LinkedIn Research Network represents the largest B2B-focused respondent population available.