T-Mobile Unveils the New T-Mobile G1 in High-Tech Fashion With Star Studded Events in New York and Los Angeles
Molly Sims, Mischa Barton, Nick Cannon and Many More Joined T-Mobile
on Both Coasts to Celebrate the Launch of the World's First
Android(TM)-Powered Phone
NEW YORK and LOS ANGELES/PRNewswire/ -- This week,
T-Mobile USA, Inc. brought together Hollywood's hottest stars and New
York's elite tastemakers to celebrate the highly-anticipated launch of
the new T-Mobile G1, the world's first Android(TM)-powered mobile phone
in partnership with Google. At the exclusive, invite-only launch
events, held in the hip SoHo neighborhood of New York on October 16 and
at a private studio in the heart of Hollywood on October 17,
celebrities such as Rosario Dawson, Mischa Barton and Anthony Anderson
turned out to get the first look at the much-talked about device and
socialize with friends at the hottest bash on both coasts.
To celebrate the debut of the T-Mobile G1, T-Mobile created a
special event that brought to life the device's unique technology and
applications. Stars like Juliette Lewis and Brittney Snow were amongst
the lucky guests to get hands-on experience with the T-Mobile G1 and
experience some of the internet's most popular destinations including
Google Maps and YouTube.
At the interactive event, guests were treated to a larger than life
environment to traverse and explore complete with vivid cityscape
projections emulating the experience of Google Maps Street View, where
Nikki Reed and Perez Hilton visited some of their favorite destinations
from the palm of their hand. At the nearby ShopSavvy exhibit,
fashionistas checked out items on their shopping list and used the
T-Mobile G1 to find where the items are sold before heading to the
on-site Famima store to stock up on imported gourmet snacks. The
popular YouTube video confessional booth also kept party-goers busy.
They took time-out from dancing at the T-Mobile G1 turntables DJ
request area to create personal video clips that were uploaded onto the
video-sharing site and viewed on the T-Mobile G1.
The parties were highlighted by a special live musical performance
from The Raconteurs, led by Jack White of White Stripes fame, who
traveled coast-to-coast to play hits such as "Steady as She Goes." New
York club-staple DJ Cassidy kept the East Coast's elite, such as Erika
Christensen going all night, while in Los Angeles LA-based DJ Vice had
Stacy Keibler and Bonnie Somerville, dancing throughout the evening.
The A-list crowd also helped choose the night's music, using the
turntables display to select songs and the T-Mobile G1 to text their
requests straight to the DJ booths.
"Combining the best of a mobile phone and the Internet, the T-Mobile
G1 with Google provides everything you love about the Web in a
pocket-sized phone," said Andrew Sherrard, vice president, product
innovation, T-Mobile USA. "The T-Mobile G1 will connect friends and
families, while placing the benefits of mobile Web at their fingertips."
The T-Mobile G1 delivers a premium, easy-to-use mobile Web and
communications experience in one device. The phone's vibrant,
high-quality screen slides open to reveal a full QWERTY keyboard, great
for communicating with friends online or using the phone's e-mail, IM
and mobile messaging capabilities. The T-Mobile G1 comes equipped with
a convenient trackball for more precise, one-handed navigation. The
first phone to offer access to Android Market, the T-Mobile G1 hosts
unique applications and mash ups of existing and new services from
developers around the world. With just a couple of short clicks,
customers can find and download a wide range of innovative software
applications - from games to social networking and on-the-go shopping
-- to personalize their phone and enhance their mobile lifestyle.* For
more information, please visit http://www.t-mobileg1.com/.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation
of Deutsche Telekom AG's Mobile Communications Business, and a wholly
owned subsidiary of T-Mobile International, one of the world's leading
companies in mobile communications. By the end of the second quarter of
2008, 125 million mobile customers were served by the mobile
communication segments of the Deutsche Telekom group -- 31.5 million by
T-Mobile USA -- all via a common technology platform based on GSM, the
world's most widely used digital wireless standard. T-Mobile's
innovative wireless products and services help empower people to
connect to those who matter most. Multiple independent research studies
continue to rank T-Mobile among the highest in numerous regions
throughout the U.S. in wireless customer care and call quality. For
more information, please visit www.t-mobile.com. T-Mobile is a
federally registered trademark of Deutsche Telekom AG.
Google, Android, Google Maps Street View, Google Talk, Gmail,
YouTube are trademarks of Google Inc. All other company and product
names may be trademarks of the companies with which they are associated.
*Additional charges may apply.
Source: T-Mobile USA, Inc.
CONTACT: Media Relations of T-Mobile USA, Inc., +1-425-378-4002,
mediarelations@t-mobile.com; Tania Kingsrud of BNC, +1-310-854-4774,
tkingsrud@bncpr.com, for T-Mobile USA, Inc.
Web site:
http://www.t-mobile.com/
http://www.t-mobileg1.com/