QUEVEDO Launches The First Blog From A Port Producer
As
of October, the Port Wine producer, QUEVEDO, has created a blog with
the purpose of educating and promoting port wine worldwide, especially
among first time wine consumers. Through this marketing communication
initiative, Quevedo is forming an innovative and sincere relationship
with its consumers.
Douro, Portugal (PRWEB) -- The Quevedo blog - available in http://www.quevedoportwine.com
- contains a wealth of information such as the history and philosophy
of the company, as well as their day to day activities. For example,
the current harvest, which finished only a few weeks ago, is documented
and photographed on the new Quevedo blog. The blog is also an important
way to promote and advertise Quevedo's wine abroad, as exports
represent approximately 40% of the total sales of the company.
With young adults as their main target, Quevedo will post around 12
articles per month, with content related not only to their wines, but
also to the wine business as a whole, including tourism, culture and
gastronomy. A winery's use of a blog to communicate their message is a
growing trend in the major wine producing countries, and Quevedo is
proud to be the first port wine blog in the world. Quevedo was also one
of five wineries which participated in the EWBC - European Wine
Bloggers Conference, which took place in Logroño, La Rioja, Spain,
between the 29th and 31st of August, 2008. The blog was built in July
of this year, with the collaboration of http://www.catavino.net/ [Catavino Marketing] and is now presented in its final version.
Quevedo is currently growing 250 acres of vines and 50 acres of olive
trees in S. João da Pesqueira, Douro, Portugal. In addition, Quevedo is
now farming organic grapes in their Quinta da Trovisca vineyard, which
has been documented in the blog. In the last five years, this vineyard
as been replanted with traditional varietals of the Douro, such as
Touriga Nacional and Sousão. Other research include the experimental
plantings of the French varietal, Syrah. The founder of the company,
Oscar Quevedo explains the creation of the Quevedo brand as, "suitable
for the wines we produce and for the consumer we want to communicate
with, as an 'easy-drinking' Port for modern consumers who which to
enjoy an expressive wine in a relaxed and casual environment."
We would like to invite you to visit our winery and our vineyards in the Douro valley. Go to http://quevedoportwine.com/general/bem-vindo/ and receive the welcome from the family.
Contact:
Oscar Quevedo
VINOQUEL - -Vinhos Óscar Quevedo, Lda.
tel. +351 964 494 115
www.quevedoportwine.com
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/Q291cC1QaWdnLVByb2YtRW1wdC1UaGlyLVNpbmctWmVybw==
Read more