World Debut of PIX-iT Wireless Interactive Ad Set for Times Square New Year's Eve
PIXELFire Productions' Breakthrough Technology Launches on New JVC HD LED Display
SEATTLE/PRNewswire/ -- The technology is about real time,
real people and the beginning of what promises to be a new advertising
medium debuting in Times Square on New Year's Eve 2008. PIXELFire
Productions (Renton, WA) is launching their new PIX-iT(TM) technology
on JVC's new HD LED display. PIX-iT(TM) is cutting-edge technology that
engages live audiences in virtual advertising allowing cell phone
photos to appear on huge LED billboards in real time.
Developed by company Founder/President Steve Bumstead, the
technology enables people celebrating in Times Square to take photos
with cell phones, then see the photos broadcast in real time on the JVC
HD LED display -- literally becoming part of dynamic video advertising
content.
In early December, JVC celebrated 30 years as a prominent advertiser
in Times Square unveiling one of the world's most technologically
advanced HD LED displays, manufactured by Rancho Cordova, CA based D3
LED. "We see this as the ultimate venue for our PIX-iT(TM) technology,"
says Bumstead. "Times Square is the crossroads of the world, and what's
better than New Year's?"
In addition to audience photos appearing in real time on the JVC
Spectacular, people can access a branded microsite to download a
souvenir copy. The email address participants can email photos to, from
their cell phones, becomes operational on New Year's Eve -- nyc@jvcnewyear.com.
Bumstead believes that PIX-iT(TM) technology will usher in a new
advertising model to engage audiences and consumers in memorable,
interactive ways -- an important dynamic for stronger product and
company branding. "We have over 200 million cell phone users in the
U.S. and that number is growing every day," says Bumstead. "They're
spending $200 million annually on video features and content for phones
with a voracious appetite for new apps and entertainment."
Bumstead's company is no stranger to the Times Square pantheon of
large-scale public displays. In 2006, PIXELFire Productions teamed with
Campbell Ewald to produce Chevrolet's spectacular display atop One
Times Square -- Times Square's first video-analog clock. "The Chevrolet
sign was a first in the world of large-scale outdoor screens," says
Bumstead. "Cool, interactive content is the name of the game in
out-of-home advertising today."
www.pixelfireproductions.com/PIX-iT_Technology
Source: PIXELFire Productions
CONTACT: Steve Bumstead of PIXELFire Productions, 
+1-206-979-5443
; or
Carrie Shaw, carrie@VIEcommunication.com, or Wendy Wiley,
wendy@VIEcommunication.com, both for PIXELFire Productions
Web site:
http://www.pixelfireproductions.com/PIX-iT_Technology
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