Match.com Launches Free Online Dating Site DownToEarth.com
World's Largest Online Dating Company Expands Portfolio
DALLAS/PRNewswire/ -- Match.com, the world's largest
online dating company, today announced the launch of DownToEarth.com,
an innovative, free online dating site. DownToEarth.com's pioneering
RealRatings(TM) system fosters a self-policing environment where people
can feel confident that what they see is what they'll get.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090115/DA59203LOGO)
"With the addition of DownToEarth.com, we're continuing our
successful portfolio strategy," said Thomas Enraght-Moony, CEO of
Match.com. "Every brand we offer provides something unique to
consumers. For DownToEarth.com, we created the breakthrough
RealRatings(TM) system to allow members to self-police for continuous
improvement of the community."
DownToEarth.com's cornerstone feature, RealRatings(TM), encourages
daters, after meeting in person, to rate the accuracy of the
information provided in the other person's profile. The five-star
rating system allows daters to score the other person's accuracy from
'Not Even Close' (one star) to 'True to Life' (five stars). Through
actively encouraging daters to participate, DownToEarth.com empowers
its community to create the dating environment they're seeking.
DownToEarth.com is led by General Manager Jacob Solotaroff, an
expert in online security and fraud prevention. Previously the Director
of Member Integrity at Match.com, Solotaroff is credited with creating
state-of-the-art technology to protect and enhance online dating.
"Singles are tired of the misrepresentation that takes place on free
sites," said Solotaroff. "DownToEarth.com's RealRatings(TM) system
encourages honest and respectful interactions, enabling our daters to
create a trustworthy community."
To see how the site is creating a new, free, trustworthy dating experience, visit DownToEarth.com
About DownToEarth.com
DownToEarth.com is a clean dating site that attracts singles looking
for relationships with down-to-earth people who have strong values.
DownToEarth.com features a unique RealRatings(TM) tool and zero
tolerance for lewd behavior and inappropriate photos to keep daters
honest when creating profiles and posting pictures. The site is a
member of the Match.com portfolio, the world's largest online dating
site. DownToEarth.com is an operating business of IAC (NASDAQ:IACI)
.
About Match.com
Match.com pioneered online personals when it launched on the Web in
1995 and continues to lead this exciting and evolving category after
more than a decade. Throughout its 13-year history, Match.com has
helped redefine the way people meet and fall in love. With more than
100 million members since 2000 and 15 million current members,
Match.com provides a rich tapestry of ethnicities, interests, goals,
ambitions, quirks, looks and personalities from which to choose.
Match.com operates some of the leading subscription-based online dating
sites in 40 countries, in 15 languages spanning six continents.
Match.com also powers online dating on MSN across Europe, Asia,
Australia, the United States and Latin America and is the premier
online dating provider for Terra throughout Latin America.
Additionally, Match.com powers online dating personals for Love@AOL.
Match.com is an operating business of IAC (NASDAQ: IACI)
.
Photo:
http://www.newscom.com/cgi-bin/prnh/20090115/DA59203LOGO
http://photoarchive.ap.org/
PRN Photo Desk,
photodesk@prnewswire.com
Source: Match.com
CONTACT: Amy Canaday of Match.com, +1-214-576-9416,
amy.canaday@match.com
Web Site:
http://www.downtoearth.com/
http://www.match.com/
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